20 Nostalgic Posts That Are Bound To Hit ’90s Kids Right In The Feels

The first Bondi blue iMac, Sillybandz, and trading Pokémon cards. Are you feeling nostalgic yet? These three things have one characteristic in common: they were all around when millennials were kids. As most of our likes and dislikes come from childhood impressions, those who grew up in the '90s will always have a soft spot for these things.

Luckily, there are pages online that preserve our memory of this iconic decade. Like the "I was born in the 1990s" Facebook page, dedicated to nostalgic content relevant to that era. With its 1 million followers, it boasts a community of like-minded '90s kids hungry for a taste of their wonderful formative years.

Since everything seems to be about nostalgia, from movie remakes to old-school Nokias returning in style, Pictolic sought some expertise about using '90s nostalgia in marketing. Social media marketing guru Peg Fitzpatrick kindly agreed to tell us more about the power of the '90s in marketing. Read her expert insights below!

More info: Peg Fitzpatrick | The Art Of Small Business Social Media | Instagram

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"Nostalgia is like a time-traveling magnet for consumer behavior," says Peg Fitzpatrick, a social media marketing consultant for small businesses. "It doesn't just tug at heartstrings; it wraps them around entire marketing strategies."

"People love revisiting the '90s because it was a simpler time of slap bracelets and dial-up internet—nostalgia taps into that longing for the good ol' days. Social media marketers can wield this powerful tool by creating content that resonates with these fond memories, from throwback ads to retro-themed product launches. After all, who wouldn't want to relive the days of TGIF and neon scrunchies?" Peg asks.

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"Nostalgia isn't just a wistful glance in the rearview mirror; it's a powerhouse in consumer behavior that marketers can't ignore," Peg explains the psychology behind using nostalgia for marketing.

"It taps into our innate desire for connection and comfort, transporting us back to when things seemed simpler and more carefree. Whether it's reminiscing about Saturday morning cartoons or the thrill of collecting Pokémon cards, nostalgia evokes strong emotions and a sense of longing for the past."

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We were all jealous of someone who had this at school

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According to Fitzpatrick, nostalgia works so well in marketing because it feels so personal. "From a marketing perspective, nostalgia serves as a powerful tool to engage audiences on a deeper level."

"Brands can leverage nostalgia to create authentic connections with consumers by tapping into shared cultural experiences and memories. This can be seen in campaigns that resurrect iconic '90s brands or icons, evoking a sense of familiarity and nostalgia that resonates with both longtime fans and younger generations," Peg points out.

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Nostalgia is also a good way to build brand loyalty. "When consumers associate positive emotions with a brand's nostalgic elements, they are more likely to develop a strong affinity for that brand and remain loyal over time," Peg explains. "This emotional connection goes beyond product features or pricing—it's about fostering a relationship built on shared experiences and values."

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Social media makes it even easier for brands to harvest nostalgia. "[It allows] brands to engage with consumers in real-time conversations about their favorite memories and cultural touchstones," Peg says.

"Whether through throwback posts, retro-themed campaigns, or limited-edition reissues of classic products, marketers can create immersive brand experiences that tap into the universal appeal of nostalgia."

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"Ultimately, nostalgia in marketing isn't just about looking back; it's about creating meaningful connections that resonate with consumers' emotions and values," Peg emphasizes. "By harnessing the power of nostalgia responsibly and authentically, brands can turn fond memories into enduring brand loyalty and advocacy."

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