What is hidden in the logos of world-famous companies

Large companies often use the same logo for many years, and over time, the true meaning of the symbol and everything that is embedded in it are erased from memory. Some companies include barely discernible signs in their logos, forcing observant people to look more closely at the symbol, others pay tribute to their hometown or country. Ultimately, all this makes logos more recognizable and memorable.

(18 photos in total)

Source: Business Insider

The logo of the American postal service FedEx hides an arrow, which symbolizes forward movement and efficiency.

If you take a closer look at the letters "G" and "I", you will notice razor-like edges that refer directly to the company's products.

The colored petals in the NBC logo are a peacock's tail, and the spaces merge into the body of the peacock itself. This symbolizes the brightness and influence of the TV channel.

The logo of the Sony VAIO computer line, which the company has already discontinued, symbolizes the brand's integration of analog and digital technologies. The syllable "VA" looks like an analog signal wave, and "IO" is a binary code.

The two "T's" in the middle of the Tostitos chip logo are two people dipping snacks into a cup of sauce.

The German automaker was founded in 1917 on the basis of a company that produces aircraft. BMW was forced to stop producing aircraft on the basis of the Versailles Peace Treaty in 1918, but the company retained its roots, leaving the logo. The white segments symbolize an airplane propeller, and the blue ones represent the sky.

Do you see the silhouette of a dancing bear against the background of a mountain? The logo design is a tribute to the Swiss capital, the city of Bern, whose name means "city of bears". It was there that the recipe for this wonderful chocolate was developed.

In the Coca-Cola logo, the Danish flag is hidden between the "O" and the "L". In the 2013 advertising campaign in Denmark, a magnifying glass was added to the logo to emphasize this place.

The arrow in the logo of the Amazon online trading platform leads from A to Z, hinting that on Amazon.com you can find everything, and the curve of the arrow resembles a satisfied smile.

The letter "b" in the Beats logo looks like the head of a person listening to music with headphones.

The Pinterest social platform, which allows you to attach pictures from the Internet to your virtual board, has the letter "P" in the logo, which looks like a stationery pin.

The logo of the London Symphony Orchestra (LSO) is not only an abbreviation, but also an abstract figure of a conductor with a wand in his hand.

Electronics manufacturer LG hid a winking face in its logo.

The sun in the logo of the Tour de France cycling race is also the wheel of the bicycle on which the athlete rides.

Cisco IT company used the lines to symbolize electromagnetic waves, as well as the famous Golden Gate Bridge, which is located in San Francisco, the company's hometown.

The huge letter "U" in the Unilever corporation logo is made up of icons representing various facets of the company's business. Here you can see food, clothing, and much more.

Sun Microsystems was a major manufacturer of computers and components until it was bought out by Oracle. The company's logo is an ideal anagram that can be read from either end. Please note: the logo does not use the letter "S".

This logo of the ice cream manufacturer Baskin Robbins originally uses the initials of the company to indicate the number of flavors of ice cream, of which there are only 31.