Mickey Mouse is over: how the richest Chinese declared war on DisneyBy Pictolic https://pictolic.com/article/mickey-mouse-is-over-how-the-richest-chinese-declared-war-on-disney.html
Last week, in Nanchang (southeast China), a themed Wanda park opened its doors to visitors, the construction of which was financed by the richest man in China, billionaire Wang Jianlin. Wang claims that his plans include not just to compete with Disneyland under construction in Shanghai (the cost of which is approximately 5.5 billion dollars), but also to leave Americans with a nose: by 2020, it is planned to open 20 similar amusement parks throughout China.
"We convincingly declare that Disney will not be able to make any profit in this sector of the economy in the next 10-20 years," Wang Jianlin said at the opening of the Wanda Park last week. Meanwhile, representatives of the Disney company have already expressed outrage at the fact that people in Captain America and Snow White costumes were seen loitering among the guests in the park.
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The huge entertainment complex "Wanda City" in Nanchang includes a giant shopping center and an 80-hectare park with the highest and longest roller coaster in China. Also, large-scale shows and parades are held in Wanda City, and you can also fight monsters in an interactive 3D cinema.
For those 10 million guests who are expected to become visitors to the park, Wanda Group has opened 50 restaurants and 9 hotels (of which, however, only five are now functioning). The project cost the company $ 3.4 billion, which is significantly less than the cost of creating Disneyland in Shanghai, but nevertheless, Disney seems to be seriously shaken by the scale of its competitor's activities.
The Wanda Park in Nanchang (southeast China), which opened last week, will seriously compete with Disneyland in Shanghai (the opening is scheduled for June 16).
Wang Jianlin, the owner of Wanda Group, said that Disney has no chance of making any profit from Shanghai Disneyland in the next 10-20 years.
Representatives of Disney expressed extreme indignation over the fact that people in costumes of Captain America and Snow White were seen in Wanda Park.
In the interactive 3D cinema, park visitors will be able to fight monsters.
It is planned that the Wanda Park in Nanchang, China, will be able to receive up to 10 million visitors.
The huge Wanda City entertainment complex in Nanchang includes a giant shopping mall and an 80-hectare park.
Among other things, here you can ride the highest and longest roller coaster in China.