How much did it cost to develop logos for various brands?

The cost of the most recognizable logos of all time varies in the widest range: while some global brands paid millions of dollars to create them, others cost only a check for $15. And some didn't even spend a dime. The logo is a key factor in the strategic development of the company. You'll be surprised to know which companies have spent millions on their iconic logos and which have spent as much as the cost of a movie ticket.

(Total 9 photos)

1. Google

Spent: $0

Although Google's iconic multicolored logo has gone through many changes over the years, its original design was created in 1998 by co-founder Sergey Brin using the free GIPM graphics program. The subsequent development of the rest of the Google logo prototypes was handled by Ruth Kedar, a mutual friend of Brin and Larry Page from their studies at Stanford University.

2. Coca-Cola

Spent: $0

The famous Coca-Cola logo was created by the founder's partner, accountant Frank M. Robinson, in 1886. According to the company's official website, Robinson "suggested the name 'Coca-Cola' assuming that 'two 'C's' in the ad would look good." He wanted to develop a unique logo, so he experimented a lot, until he developed a special Spencerian handwritten font that displayed the handwriting characteristic of that time.

3.Twitter

Spent: $15

The company acquired its now world-famous Twitter bird logo for $15 from a stock photo bank. The author of the drawing - Simon Oxley, a British artist living in Japan - received for his work, most likely, about 6 dollars. True, since then the bird has undergone some changes and acquired a more modern look.

4. Nike

Spent: $35

Company co-founder Phil Knight acquired the famous logo in 1971 from Carolyn Davidson, a graphic design student. Knight, who was lecturing at the University of Portland, overheard a young woman talking about how she hated oil paintings in galleries. So he offered her a part-time job: for $2 an hour, draw graphs, diagrams, and eventually a logo.

"I don't like it, but I might eventually like it," Knight said, reluctantly handing over $35 for a Nike swoosh.

5.Next

Spent: $100,000

The logo for the Steve Jobs company, founded by him in 1985 after leaving Apple, was created by the famous logo designer Paul Rand, who designed corporate logos for IBM, UPS delivery service, ABC TV channel, etc.

6. London 2012 Olympic Games

Spent: £400,000 (about $625,000)

The logo, created by the agency Wolff Olins, which designed it back in 2007, has been criticized for being rather casual, as well as for the fact that two figures are engaged in oral sex in it.

7. Pepsi

Spent: 1.000.000 dollars

The logo was updated by the Arnell Group studio in 2008.

8. BBC

Spent: 1.800.000 dollars

The BBC redesigned its logo in 1997, moving from italics and contrasting colors to plain Gill Sans lettering in squares.

9. BP (British Petroleum)

Spent: 211.000.000 dollars

In 2008, BP paid $211 million for its logo. Advertising agency Ogilvy & Mather worked on changing the logo, slogan and image "to portray a company you can trust and believe in".

But after the 2010 oil spill in the Gulf of Mexico, BP has other image problems.