Billboard producers thanked the creators of the film "Three Billboards on the border of Ebbing, Missouri"

The outdoor advertising industry of the USA decided to thank the creators of the picture "Three Billboards on the border of Ebbing, Missouri" by posting the same billboards with ironic references to the sudden attention they received thanks to the film, which provoked a whole stream of parody signs around the world.

Ken Klein, representative of the Outdoor Advertising Association of the USA

According to Klein, the film demonstrates that billboards are still relevant and effective means for advertising, with a huge creative potential.

"This billboard should be nominated for an Oscar"

In the picture of Martin McDonagh, the main character decided to draw attention to the investigation of the murder of her daughter and rented three billboards at the entrance to the city, on which she ordered to hang inscriptions: "Was raped while she was dying," "No one has been arrested yet?" and "How did it happen, Sheriff Willoughby?".

The technique shown in the film has gained viral popularity — it has been used by activists in other states and countries — often in equally tragic situations in order to draw attention to the problem.

Ken Klein

After an armed attack on a school in the US state, three billboards appeared with an appeal to the senator: "17 killed at school", "And still no gun control?", "How did it happen, Paul Ryan?".

"71 victims", "And still no arrests", "How so?" — after a fire in a residential building in London, which claimed the lives of 71 residents.