How to enter the unsigned: masterpieces of outdoor advertising

Advertising follows us everywhere, and people just stop noticing it. But advertising designers are not blind: every day they come up with new ways to attract an audience. Although outdoor structures can hardly be called an innovation in the advertising industry, there is a lot of room for imagination here. 

Successfully beat the surrounding urban space and enter advertising even where, it would seem, there is nothing to look at — this is art.

The designers of Kit Kat decided to beat the theme of the break with the help of a city bench.

Instead of a dirty truck of an indeterminate color, we see an appetizing chocolate bar.

Some giant knocked over a bottle of Coke on the roof. How lucky that there was a glass at the bottom, isn't it?

Three in one: you can drive from one point to another, hold on to the handrail for stability and try on a watch.

The football player famously leaned across the road, simultaneously demonstrating a brand of sportswear.

The urban environment is often used for social advertising, in this case, citizens are urged not to break the law.

And this is the Superman elevator. Elevator doors can be successfully used for interesting advertising moves.

Here, both the placement and the design itself are successful, which obviously hints at the incredible strength of the varnish.

Another example of how to convey the idea of the qualities of the advertised product.

A series of ads for a job search service, which included this example, at one time became famous all over the world.

McDonald's managed to fit its advertising even into the road markings.

This Israeli advertisement with a shamefacedly hiding girl reminds us that you should not be ashamed of your body. Well, and unobtrusively offers to buy certain products, of course.

This social advertising with the help of a real pole reminds you of caution when driving a car.

This is how advertising designers imagined the strength of teeth.

A bench without a seat reminds you that you need to move more.

With the help of this advertising design, you can feel a little bit on vacation.

The advertisement for a successful zoo looks like this.

A minimum of words, a maximum of images. A person passes by — a light bulb is lit, and the name of a well-known publication is written on the bottom in a small way.

Instead of a steam-emitting hatch, passers-by see a cup of coffee, which, you will agree, is much more pleasant.