$21 for 120 breaths: how the Swiss make money from Alpine air

Everyone can now breathe in the atmosphere of the Alps. The Swiss have launched an unusual startup: Swiss Alpine Air has started trading mountain air over the Internet.

On the website, you can buy a canister into which about 7 liters of Alpine mountain air are pumped — for about 120 breaths or 10 minutes of inhalation. Each balloon, the price of which is $ 21 (1200 rubles), is equipped with an individual mask.

Now enterprising Swiss from the village of Edlibach (canton of Zug) are looking for investors for their project. The company's website suggests that the main buyers of mountain air will be the Chinese, who are especially often faced with the problem of atmospheric pollution.

At the same time, the concept of "Alpine freshness" has long become a household name and is actively used in the advertising sphere, which will clearly facilitate the task of marketers of a young Swiss company.

Although this is not the first such project and an attempt to make money on the Chinese: in 2015, the Canadian company Vitality Air began selling air collected in the Rocky Mountains of Canada. The first batch of five hundred cylinders was sold in four days. Air traders from North America successfully conduct their business today.

In 1929, the Soviet writer Alexander Belyaev published a fantastic novel "The Seller of Air". According to his story , the English businessman Bailey at his secret factory in Yakutia began to liquefy atmospheric air, and when its shortage began in the world, it made oxygen a commodity.