$21 for 120 breaths: how the Swiss make money from Alpine air
Categories: Europe
By Pictolic https://pictolic.com/article/21-for-120-breaths-how-the-swiss-make-money-from-alpine-air.htmlEveryone can now breathe in the atmosphere of the Alps. The Swiss have launched an unusual startup: Swiss Alpine Air has started trading mountain air over the Internet.
On the website, you can buy a canister into which about 7 liters of Alpine mountain air are pumped — for about 120 breaths or 10 minutes of inhalation. Each balloon, the price of which is $ 21 (1200 rubles), is equipped with an individual mask.
Now enterprising Swiss from the village of Edlibach (canton of Zug) are looking for investors for their project. The company's website suggests that the main buyers of mountain air will be the Chinese, who are especially often faced with the problem of atmospheric pollution.
At the same time, the concept of "Alpine freshness" has long become a household name and is actively used in the advertising sphere, which will clearly facilitate the task of marketers of a young Swiss company.
Although this is not the first such project and an attempt to make money on the Chinese: in 2015, the Canadian company Vitality Air began selling air collected in the Rocky Mountains of Canada. The first batch of five hundred cylinders was sold in four days. Air traders from North America successfully conduct their business today.
In 1929, the Soviet writer Alexander Belyaev published a fantastic novel "The Seller of Air". According to his story , the English businessman Bailey at his secret factory in Yakutia began to liquefy atmospheric air, and when its shortage began in the world, it made oxygen a commodity.
Keywords: Alps | Air | Startup | Trade | Switzerland
Post News ArticleRecent articles
![Sexy girls and used spare parts Sexy girls and used spare parts](/img/2024/sexy-girls-and-used-spare/sexy-girls-and-used-spare-75x75.jpg)
Advertising is definitely the engine of trade. And in order to advertise the product well, sex is often used. It was with the help ...
![22 fashionable gadgets that quickly disappeared from the scene 22 fashionable gadgets that quickly disappeared from the scene](/img/2024/22-fashionable-gadgets/22-fashionable-gadgets-75x75.jpg)
Each of these items became an event. Many people thought that they would determine the face of the future, at least for decades to ...
Related articles
![From Tramps to millionaires: the real success story of former homeless man Harry Sanders From Tramps to millionaires: the real success story of former homeless man Harry Sanders](/img/2024/from-tramps-to/from-tramps-to-75x75.jpg)
Today, people hardly believe in the stories of people who were poor and suddenly opened their own business and got rich. It is ...
![Pillars of Dreams: balloon-shaped sculpture of 3564 pieces Pillars of Dreams: balloon-shaped sculpture of 3564 pieces](/img/2024/pillars-of-dreams-balloon/pillars-of-dreams-balloon-75x75.jpg)
Contemporary art embodies its ideas in various forms. The American artist decided to create a sculpture that would combine volume ...
![12 home plants that can survive even in the darkest corner 12 home plants that can survive even in the darkest corner](/img/2024/12-home-plants-that-can/12-home-plants-that-can-75x75.jpg)
For rooms and rooms where sunlight rarely reaches, these varieties can be a real salvation. They feel great in partial shade and in ...
Do you want to take a closer look at the Eiffel Tower, but you don't know when you can go to Paris? You can look at Google Earth, ...