10 Tricks Marketers Use To Attract Buyers That Buyers Don't Know About

Smells evoke memories and associations much better than sounds or images. Marketers of large companies are well aware of this phenomenon and use scents and sounds to increase sales of their products.

In our review, 10 marketing tricks that most buyers do not even know about.

(Total 10 photos)

1. The real smell of Apple

Buyers of MacBooks, iPhones, and other Apple products are well aware of the smell of these new devices. This is a very specific smell that some users believe comes from the insides of the devices. Others believe that the packaging emits a similar aroma. Notably, the plastic iPhone has the same smell as the aluminum MacBook. Apple itself denies everything.

2. Smells at the Holiday Inn

The Holiday Inn hotel chain uses scents combined with music to keep customers in their rooms or bars for as long as possible. The company uses the scent of roses for weddings and the scent of leather for business meetings. Even the special smell that supposedly comes from the pool is provided by adding a special powder to the ventilation system in the morning. If the hotel guests are celebrating something, then Holiday Inn will give their holiday the smell of fruit.

3. Sounds of french fries

McDonald's uses aggressive tactics when selling French fries and other products. During lunch, the company broadcasts announcements on the radio, which are specifically intended for drivers. For example, in one of these ads, there is a sound that can be described as a cross between a deep fryer and a car heating system. Against the background of this strange sound, a cheerful voice sounds, which announces that drivers will now smell the french fries right in their cars. Apparently, the company believes that subtlety in advertising is superfluous.

4. Shoes and flowers

Nike stores use floral scents to direct customers to the shelves with more expensive shoes. Research has shown that the average customer is willing to spend $10 more on shoes if they smell like flowers. At the same time, the walls of shops are usually painted white with black decor or images in neutral tones. This is done in order to relax customers and make them shell out a tidy sum.

5. M&M's don't smell.

The famous World of M&M's store in London always has a surprisingly strong aroma of chocolate. On the one hand, this is understandable - after all, the store just sells chocolate. But if you look closely, it is easy to see that all products are sold in packages. The strong aroma of chocolate is specially sprayed in the store to arouse the appetite in customers.

6. Musk makes you spend more

Fragrances often interfere with a person's ability to think rationally and affect emotions. Aromasys perfumers select the right scents for the various establishments. The Mirage Hotel & Casino uses a fragrance based on Polynesian tones, while the famous Bellagio has fragrances associated with Italy. Venetian uses a scent with strong musk notes. Flavors are selected to match the interior, the theme of the establishment and the type of customers who visit these establishments. And musk is often associated with masculinity and success.

7. Smell for weight loss

Usually people think that they are overweight because they eat more calories than they burn, or because they have a wrong metabolism. They are fundamentally wrong. Slimscents, Aroma Patch, and Prends-Moi claim that weight gain is because these people don't smell the right scents to make them lose weight. It is worth surrounding yourself with the smells of fresh fruits and vegetables during lunch.

8. The smell of bread

Net Cost stores are making heavy use of fragrances to encourage shoppers to buy more products. The aromas of chocolate and fresh bread are constantly supplied to the ventilation systems of these shops. And it really works, people stop at the shelves with bread and chocolate more often.

9. Cinnamon on corpses

Most mortuary and funeral parlor workers are well aware of the smell of a slowly decomposing body. A favorite scent used in funeral homes is cinnamon. This smell creates a trusting and cozy atmosphere, and also well interrupts the smell of a decaying body. If the body was not embalmed before burial or cremation, then a slight smell of cinnamon can always be smelled. Rather cynical is the fact that this fragrance makes customers sign a contract with a funeral home that smells like cinnamon.

10. Smells on planes

Even airlines use perfumes on board. For example, Singapore Airlines uses a fragrance called Stefan Florida Waters, which is used by towels and flight attendants. Thus, every time a flight attendant passes by, there is a breath of freshness. This has a positive effect on the mood of passengers and increases the chances that they will use the services of this particular airline again in the future.