Chameleonmobile. The new Lexus model was covered with LEDs

Marketers from Lexus gave fire! As part of the campaign to promote the restyled Lexus IS 2017 sports sedan, they attached 41,999 programmable LEDs to the body. The hybrid of a car and a Christmas tree was codenamed LIT.

(6 photos in total)

Chameleonmobile. The new Lexus model was covered with LEDs

Source: Twistedsifter

Chameleonmobile. The new Lexus model was covered with LEDs

The LED skin works in three modes. Patterns and colors can change in response to the gestures of the driver, the music playing in the cabin or the built-in game console. The total power of the LEDs is 1209 watts, and if you put them in a string, it will stretch for half a mile.

Chameleonmobile. The new Lexus model was covered with LEDs

 

Chameleonmobile. The new Lexus model was covered with LEDs

 

Chameleonmobile. The new Lexus model was covered with LEDs

 

Chameleonmobile. The new Lexus model was covered with LEDs

Unfortunately, it is impossible to buy a Japanese lamp on wheels. This is a unique specimen created specifically for the filming of the video of the British singer Dua Lipa.

Keywords: Lexus | Marketing

     

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