Marketers realized the power of quality advertising in its ability to evoke emotion. Now to replace the boring and lame commercials and posters came a new strong advertising, which is more like art. It can bring a smile, an emotion and even indignation, but will not leave anyone indifferent.
Here are some examples of cool advertising, looking at that completely forget about its main purpose.
Book stores Kinokuniya: "bedtime Stories"
Engine oil Avia Turbo: "Make your horses purr"
Beans Bonduelle: "Your ideal form"
Food wrap Glad Cling Wrap: "Let taste be the way it should be"
Language courses Berlitz: "Be part of the conversation, not the background"
Coffee Pronto: "I will Wake you up instantly"
Phillips: "Our most powerful vacuum"
Audiobooks Alfaguara
SUV Audi: "out of cage"
Plasticine Play-Doh: "In the world of Play-Doh to the question whether you can survive a head transplant, say Yes"
The toy shop ToysCenter: "You have handy skills in "Jenga""
Engineering and construction group Maire Tecnimont: "Seeing what is not there — that is our strength"
Bookstore MintVinetu: "Become someone else"
Game console PSP: "Heroism in small doses"
Coffee Caribe: "don't sleep"
Audiobooks Penguin: "Your ear is the whole scene!"
Softening softener
Travel insurance Visa: "the Vacation is almost lottery"
Mobinil voice message: "For those who can't pick up the text"
Fitness club Sport Life: "the Water you go!"
The chairs are from IKEA
Chair "Modern classic" and a chair from IKEA.
Chair "Style of the mid-twentieth century" and chair from IKEA.
Large coffee McDonald's
Emergency brake system Fiat
Pilates Gerda: "Wearing too much?"
ETH: "Brilliant minds should not be distracted from their studies due to jobs"