Who is Vlad the A4 Paper blogger and what is the secret of his popularity

Vlad Paper A4, a blogger from Belarus, has already become the owner of the coveted diamond YouTube button by the age of 24, which can be obtained for 10 million subscribers of the channel. But this level has long been behind us – now this guy has almost 25 million fans on the video service and their number is steadily growing. Who is he, the hero of the Russian-speaking blogosphere, who are his subscribers and why does he attract them so much?

You need to start with the fact that Vlad's nickname of A4 Paper consists of his real name and surname, to which the guy added a completely consonant name of the popular format. The blogger was born on June 5, 1996 in Minsk, in the most ordinary family of a school teacher and an engineer.

In childhood and adolescence, Vladislav led a very busy sports life-he was engaged in breakdancing and played hockey professionally. As a teenager, he attended the children's sports school "Yunost", and later he was accepted into the youth reserve of the Minsk "Dynamo" striker.

But the athlete from Vlad did not work out: at the age of 16, he was seriously injured during a hockey match, and he had to put an end to his plans. But there is no silver lining – it was the retirement from sports that freed up time for blogging and gave the opportunity to develop their channels.

In his videos, Vlad Paper A4 shares life hacks, tells different stories and arranges challenges. For example, in one of the videos, he told about 15 ways to smuggle his sweets into the cinema, and in another-he made an attempt to spend a day buried in the sand up to his neck.

Vlad registered his first channel on YouTube on November 29, 2014 and called it simply "A4". But the success of the guy did not come immediately – it took two years of hard work and experimentation. The first video that really "shot" was the video "24 hours in the trampoline center", which was released in 2016. Thanks to him, the number of subscribers of Vlad's channel has grown from 250 thousand to 1 million in a matter of days.

Later, Vlad Paper A4 diversified his content with songs in his own performance. First, he recorded a parody version of the song "Ice Melts" by the group "Mushrooms", and then, in 2018, a real video for the song "Dad". I must say that Vladislav sings very well and his popularity as a performer is well deserved.

As for the secrets of Vlad's popularity of A4 Paper, they can hardly be considered secrets. Users love the blogger for his positive attitude, the absence of obscene language and in general any negativity in his materials. The YouTube star does not smoke, does not drink and, of course, has an extremely negative attitude to drugs.

And, importantly, the Paper is the owner of an attractive appearance. It is about such guys today that girls say "crash". So, we can say that the popularity of Vlad A4 Paper is the result of hard work, constant search, a positive image and, of course, charisma, without which it is incredibly difficult to achieve anything in this area.

But do not think that a positive image is the only way to the heights of popularity. An Instasamka blogger from Russia, known for her immoral behavior and scandalous image, illustrates this well.