How did Russian YouTube stars gain popularity and how have they changed over the years

The huge popularity of YouTube attracts very generous advertisers, so the owners of channels with millions of subscribers make good money on it. All star video bloggers are united by two things: efficiency and understanding of their audience. Obviously, the shortest path to success lies through school-age viewers. There are a lot of them, and the semantic value of the video does not matter much to them.

We tell you what the authors of the most popular Russian-language channels have built their careers on and how they have changed over the years.

(7 photos in total)

Source: Cosmopoitan

Sasha Spielbergsausasha, 5 million subscribers

Recently, the whole country learned about Sasha Spielberg when she made a speech in the State Duma about the interaction of authorities and youth. Such a high podium was provided to her through the patronage of Alexander Balkovsky's father, co-owner of the Z-Agency studio, which is engaged in advertising and promotion in social networks and on YouTube.

It is clear that Sasha's channel, in fact, is Dad's project. The content is aimed at girls gradually reaching puberty. 19-year-old Sasha shares her "secrets", talks about the lipstick she bought and explains why striped blouses are cool. The oldest video preserved on the channel is a commercial for a clothing brand. According to his father, Sasha now earns more than a million rubles a month on such projects.

IvangayEeOneGuy, 11.8 million subscribers

21-year-old Vanya Rudskoy from the Ukrainian village of Alexandria (now lives in Moscow) has made an incredible breakthrough by the standards of Russian YouTube. He has collected ten million subscribers in three years and now leads the rating of the most viewed domestic YouTubers. Recently, Vanya was even invited to the show "Evening Urgant".

He started with letsplays for the Minecraft game, and won the audience thanks to videos in which he puts wasabi in his nostrils, shaves his head, shows unsuccessful tricks and wraps himself with tape. One of the first videos on the channel where Eeoneguy appears in person — a review on goat simulator.

Maxim Gololosovadamthomasmoran, 8.3 million subscribers

About seven years ago, Muscovite Maxim Gololosov (a cook by education) essentially copied the format of the popular American blogger Ray William Johnson. He was reviewing funny videos from the Internet, standing in front of a catchy background and swearing profusely. Max called his show +100500.

At first, the sound and video quality left much to be desired, but the charisma of the presenter overcame these shortcomings with a vengeance. The first issue of the show was presented to Runet by the legendary meme about the St. Petersburg showdown. Since then, Max has launched dozens more memes, expanded the tunnels in his ears, grew a thicker beard and cut his hair shorter.

Stas Davydovthisisnosho, 5.8 million subscribers

Latvian Stas Davydov does about the same thing as Gololosov. But he prefers to make do with censorship vocabulary and clearly follows the script of the same Ray William Johnson: in one issue he talks about three videos, asks viewers to send him new videos for review and actively wool comments on witty remarks, which he then inserts into the show.

The first edition of the ThisIsHorosho show was filmed in 2012 with disgusting lighting and a weak script. That's probably why Stas deleted it from the official channel.

Katya KlapTheKateClapp, 5.6 million subscribers

Ekaterina Trofimova, 24, from Moscow, has been blogging for 7 years about her toys, cat, sneaker collection, travel and weight loss. Why are so many people watching this? Dynamic editing, large-scale use of Internet memes and, of course, Katya's attractive appearance.

She started mastering YouTube in 2008 with the creation of the FoggyDisaster channel. There you can also find a video where 13-year-old Katya with purple bangs does all sorts of stupid things in front of the camera. Later, the girl entered the Institute of Contemporary Art at the directing department, but soon gave up this business and began recording full-fledged videos under the pseudonym Clap.

Mariana RoMRilakkuma, 5.1 million subscribers

Mariana Rozhkova was born in Yuzhno-Sakhalinsk, but grew up in Japan, where she moved with her family. At the age of 14, she started a video blog, half consisting of reviews of her favorite TV shows, half of a description of school life and her own hobbies. The most popular channel did not differ, while Mariana is not met Evangel and not caught up in the romance. Together they starred in the terrible movie "Hack Bloggers", and after filming they broke up.

Masha WeiMWaytv, 3.7 million subscribers

In the past, she was Katya Klap's assistant, who decided to start a solo career. Like her colleagues, Maria talks about everything that happens in her life. However, the stated theme of the channel is beauty. It was opened with a video review of false eyelashes on April 15, 2012. At that time Masha Kerimova from Tambov was 19 years old, and she studied at the Faculty of Economics of Moscow State University.