Top 10 Most Expensive Victoria's Secret Shows

The American lingerie manufacturer Victoria's Secret has decided to conquer London: this year, for the first time, the annual performance will be held here with the participation of top models and famous musicians. Such shows have helped the company to become famous all over the world, and she is not afraid to invest millions of dollars in them. We bring to your attention a list of the most expensive and striking shows.

(Total 10 photos)

Source: vestifinance.ru

1. 2000 show budget: $9-10 million

Millions of Internet users, moreover, with modems and dial-up, went to the Victoria's Secret page to watch the show in Cannes. This show was one of the first to be broadcast over the Internet. And despite the huge number of technical problems, everything went well. Especially for the event in Cannes, a $15 million bra encrusted with rubies was created. But even without it, the cost of the show was by no means small.

2. 2005 show budget: $10 million

In 2005, 8.9 million people watched the Victoria's Secret show. It was held in New York. Not without another insanely expensive bra. This time model Gisele Bündchen took to the track in a bra for $12.5 million. At that time, the super popular Ricky Martin and Seal performed on the stage.

3. 2006 show budget: $10 million

Not the best show in Victoria's Secret history. It was watched by "only" 6.8 million people, and the company's advertising spending was exorbitant, because the new brand PINK was launched that year. Even Justin Timberlake, who performed with his new song, failed to raise the company's rating.

4. 2007 show budget: $10 million

At the presentation in Los Angeles, the company demonstrated a $4.5 million bra, and showed its model with the sonorous name Selita Ebanks. Spice Girls, Seal and a number of other stars performed on stage. The popularity was higher than in 2006, the performance was watched by 7.4 million people.

5. 2008 show budget: $10 million

Victoria's Secret presented their new items at the luxurious Fontainebleau Hotel in Miami. Usher performed at the opening of the show. Thirty-five models then took to the stage, one of whom, Adriana Lima, showed off a "just" $5 million bra. American socialites such as Kim and Kourtney Kardashian, P. Diddy and Russell Simmons were featured on the show.

6. 2009 show budget: $10 million

In 2009, the Victoria's Secret show was watched by 8.3 million people. But the headliner bra turned out to be even cheaper - only $ 3 million. What can you do, the crisis did not pass without a trace. But the musical accompaniment of the show was provided by the Black Eyed Peas. The show was combined with a competition that tried to find a new model. Found.

7. 2010 show budget: $12 million

Apart from the guests who came to see the products and models of Victoria's Secret in New York, the audience of the show in 2010 reached a record 9 million. The bra cost only $2 million, so it's a worrying trend. Akon and Katy Perry performed. The company's financial position improved significantly, and after spending $12 million, it generated $5.5 billion in revenue that same year.

8. 2011 show budget: $12 million

Most of the show's 2011 budget went to pay 36 top models and musicians. The main bra cost $2.5 million. But such savings did not scare off the audience. The audience reached 10.3 million, setting another record. This is largely due to Nicki Minaj, Jay Z and Kanye West.

9. 2012 show budget: $12 million

Well, what is an adult show without Justin Bieber. True, besides him, Bruno Mars and Rihanna performed at the Victoria's Secret show in New York. The traditional "fantasy" bra cost the same $2.5 million this time. The audience was 9.48 million. The company's revenue this year exceeded $6 billion.

10. 2013 show budget: over $13 million

The United States is gradually coming out of the crisis, and bras are starting to rise in price: in 2013, at the Victoria's Secret show, they showed a bra called the Royal Fantasy Bra for $10 million - this is already a positive trend! The audience is 9.7 million people. The star of the show was South African model Candice Swanepoel.