There's a pear hanging, you can't eat it: how food is photographed for advertising

Often advertisements for certain products attract our attention with beautiful photographs. This is exactly what marketers strive for. Every detail is brought to perfection: light, angle, colors... All these things that an ordinary buyer rarely pays attention to are what ensure sales. But what does the ad actually show?

The milk we see in advertising most often is not.

It's actually glue and sunscreen. Their mixture visually strongly resembles milk, has an attractive consistency and shines better. Plus, it won't make your breakfast cereal soggy.

Beer foam in advertising is always perfect.

Because it's actually soap suds. For filming, a fair amount of soap is added to the beer to make the foam thicker and not fall off so quickly.

Exotic cocktails are not what you think they are.

They are actually made from gelatin and dyes. Advertising of cocktails has nothing to do with reality at all, and alcohol is not used to prepare them.

The appetizing steam rising from supposedly freshly prepared dishes is actually fiction.

It's just incense smoke. Please note that this characteristic smoke can be found in literally every hot food advertisement.

Delicious ground meat tacos are not made from meat.

These are makeup sponges. Carefully sliced and soaked in sauce, sponges replace meat to help the dish hold its shape. For the perfect shot, the tortillas are glued together.

The ice in advertising never melts. Given the heat from the lighting fixtures and the duration of filming, the ice would have to be changed constantly. That's why it's made from acrylic.

Drinks in advertising are always well chilled.

Of course, because the dishes are coated with matting cream and glycerin. To do this, you first need to make sure that the drink, oddly enough, is heated. First, the dishes are lubricated with matting cream, and then sprayed with a mixture of 80% glycerin and 20% water.

Such delicious ice cream!

As with ice cubes, ice cream cannot withstand the high temperatures in the studio during filming. In this case, we used a mixture of flour and vanilla cream and shaped it with an ice cream scoop. All that remains is to add the appropriate syrups and you're done.

The meat in the advertisement is practically raw. When meat is cooked, it always shrinks in size and ends up looking shriveled and unpleasant. To avoid this, almost raw meat is used, which is dyed with syrup to give color. The grate marks are drawn with a special marker.

Multi-story sandwiches do not stay in the air on their own.

They need support. Behind these delicious sandwiches lies a piece of engineering that supports the structure. The entire structure is fixed with adhesive tape, toothpicks and cardboard.

The cheese on the burgers always looks perfect thanks to the correct heating temperature. It is necessary to demonstrate slightly melted cheese, which has not yet turned into a shapeless mass. That's why they use a hair dryer.

Cakes are also not easy to remove. Ideal layers of sponge cake are laid with pieces of cardboard, which are covered with a small amount of whipped cream or cream, although sometimes shaving foam is enough.