The index of red lipstick, or even to understand the economy

The crisis is very, very unpleasant to the eyes we are dazzled by the numbers, which we do not understand, analysts say on television many abstruse and therefore even more frightening words. But a simple man wants to know the answers to simple questions: ended the crisis, and if not, when? If you not studied Economics, just begin to see and all will become clear.

The crisis is unpleasant, the sharp decline in revenues, layoffs, in short, a complete hopelessness. But as you know, the woman on it and a woman to find a way out of any difficult situation. For example, In 2001, Leonard Lauder of Estee Lauder brought the curious "index lipstick", to determine the extent of the economic downturn in the country.

How does it work? Everything is very simple – every woman wants to look perfect even in the most difficult times, so if money for branded handbags and expensive dresses are sorely lacking, and shopping remains a good anti-stress, you can treat yourself at least a good decorative cosmetics, such as lipstick.

That red, you'll agree — he's like no other and improves mood. So, if the sales growth of cosmetics exceeds all reasonable limits, the situation in the country bad.

Not that even in prosperous life, we every week, Yes that there — every year, replenish our collection of crocodile handbags and shoes, however, at the crocodile farm crisis is reflected in the first place. How is this happening?

The fact that in addition to the us in the world many people are able to afford a couple of products from rare material, however, in a crisis, and wealthy businessmen, trust me, you don't even think about crocodiles. So, Willy-nilly, sales are down, the skin of the poor animals no one is buying, they live happily ever after, moreover, actively proliferate.

In short, the worse the economic situation in the world, the freer you live crocodiles on farms. In this, you will agree, too, has its indisputable advantage.

As for the length of the skirt, the index appeared almost before all – for the first time such "measurement scale" began in 1926, the American economist George Taylor in the Wharton Business School. He noticed that in the good times and the skirts get shorter.

When the economy was on the rise, women wanted to wear short skirts to show off a beautiful expensive stockings. However, with the advent of financial hard times, long skirts hid the cheapest and often the darned stockings. The long skirt was registered in America in 1929, during the great depression.

Along with skirts longer in crisis and women's hairstyles. Meek haircuts, as you know, require careful daily care – styling, cutting, as well as a great number of support means that your quads look exactly the way you want. As in the times of economic downturn extra jar of styling is more of a luxury than a necessity. So, time to let go of the longer locks in the style of "wash-and-go".

Another reason for lengthening hair in times of crisis – according to some psychologists, the subconscious desire of the woman to hide from the problems in wide men's backs, and hence — showcasing the typical conservative signs of the "weaker sex". Here, however, we would still argue with this statement.

According to research specialists, due to the General decline of the economy in the country, dramatically reduced the number of divorce – looks like a difficult period easier for people to live together. The index of happy families is particularly important for our country, due to the mentality in the first place. Many of us joy in the success of another, alas, unknown, but come to the rescue in misfortune – easily.

That is why in times of severe crisis wives stop throwing their useless husbands, taken pity them, men, in turn, actively breaking up with lovers of money and do not have enough, and of course, we must not forget about the main thing: the mortgage and car loans — the key to a happy family and a lasting marriage, because to deal with financial debts alone don't want anyone.

And, perhaps, the saddest, the index of all previously listed. When the number of accumulated funds is rapidly melting, it's time to give up personal vehicles, such as car. Many, inspired by the experience of Western comrades in misfortune, after parting with the machine, to change not on the public transport and bicycles.

Of course, somewhere in a Park or in a quiet provincial town (for example, in a French Limoges) bike enjoyable necessity, but in the big city... for Those who did not practice led journey from the cradle, will be very difficult.

According to the statistics (and noticed her for the first time in London), the crisis dramatically increases the number of accidents fatalities among cyclists. Not too lucky fans of urban extreme, forgetting how they are defenseless, sometimes, alas, with cars can not be parted.