The action in L'Etoile stores was compared to a concentration camp and the branding of animals

In the network of perfumery and cosmetics stores "L'Etoile", the number of days remaining until the New Year and the end of the festive campaign are drawn on the sellers' faces every shift. Actress Ksenia Alferova drew attention to this on Instagram.

Alferova said that she went to the L'Etoile store, where she was helped by "a beautiful, intelligent woman, a professional in her field." A large number 16 was written on her right cheek with a blue pen. The actress asked the woman what it meant, and she "somehow cringed, lowered her eyes and, with difficulty holding back tears, quietly said that these numbers meant the end time of the action." The other sellers also had numbers painted on their faces.

Ksenia Alferova

Commentators on Instagram and Facebook supported the actress' indignation and expressed hope that the network's action would receive a legal assessment.

The company's relevant social media posts are also dominated by outraged reviews, although some users do not see anything wrong with the promotion and remind of the tradition of Advent calendars that show how many days are left before Christmas.