Rihanna Stuns As Cupid in Savage X Fenty's Valentine's Day Campaign

Also starring, ‘Love Island: USA’s Serena and Kordell.

6 PHOTOS

1. Rihanna stuns as Cupid in Savage X Fenty’s 2025 Valentine’s Day campaign.

Ushering in the season of love, the new campaign stars pop culture‘s favorite couple, Love Island: USA‘s winners, Serena and Kordell as well as TikTok creators Hayley and Jules LeBlanc. Of course, the girls have to be included, too with besties Jade Gordon, Minami Gessel and Noni Cyngor starring alongside eachother.

2. “Valentine’s Day is a time to celebrate love in all its forms,” Rihanna shared. “At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.” With prices range from $9.95 – $89.95 USD for Rewards members ($12.95 – $112.95 USD for non-Rewards members), the collection features five key drops gifting “something for everyone.”

3. Of the five collections, are sensual classics and alternative takes on the day of love. Whether you’re seeking opera gloves to style a full look, or a more subtle set that can be easily removed, Savage X Fenty literally has dozens of looks in store

4.

5.

6.