Post per million: how much Russian stars earn on advertising on Instagram

It's no secret that on Instagram you can not only share photos, scroll through the feed and chat with friends, but also earn good money. And this is done not only by people who call themselves bloggers, but also by the stars of domestic show business.

Just imagine, sometimes they can get... a million for advertising some cream! Who of the Russian celebrities uses the capabilities of this social network to the fullest, read below.

Timati's ex-wife, model Alyona Shishkova, asks for about 200 thousand rubles for an advertising post on Instagram. At the same time, the audience of the model is 6.5 million subscribers. Most often, you can see ads for cosmetics on Alyona's page, which is quite logical, given the type of her activity.

Although Olga Buzova has much more subscribers than Alyona, she takes relatively little money for advertising on her page — "only" 300 thousand rubles. It should be noted that the star ranks first in the top 5 Russian-speaking Instagram authors, and recently also got into the rating of the most successful Russians under 40 according to Forbes.

Nastya Ivleeva is on the list of the most promising Russians under the age of 30 and is one of the richest bloggers on the Runet. Currently, 12.5 million people have subscribed to the girl's Instagram page. For advertising in Stories, the girl asks from 500 thousand rubles, prices for commercial posts start from a million, for a video clip you will have to pay 1.2 million.

By the way, quite recently we talked about Ivleeva's path from a manicure master to a real celebrity. It's now the blonde earns millions, but once she didn't even have enough money for a full meal.

Men are also on our list, and not just anyone, but Sergey Shnurov himself! The leader of the Leningrad group is one of the most popular influencers in Russia (bloggers who are in demand from a certain category of subscribers), which allows him to earn almost 1.5 million rubles for one advertising post.

Beloved Timati cannot boast of such a huge audience as other bloggers. The number of subscribers on her page is less than 2.8 million.

Despite this, the girl constantly receives offers for advertising integrations. To tell about your product or service on the Reshetova page, you will have to pay about 200 thousand rubles.

Fighter Khabib Nurmagomedov is a fairly well—known media personality. Being one of the most popular bloggers on Instagram, he still does not dare to advertise anything in his profile. Although he says that offers are received regularly.

Instead, Habib publishes information about his regular sponsors, with whom he has signed long-term contracts. It is not known exactly how much an athlete earns in this way.

Almost 5 million people have subscribed to the singer Lena Temnikova, so it's not surprising that they are literally bombarded with advertising offers. But Lena's page has strict "face control", and therefore commercial posts appear quite rarely, which means they are higher than competitors — from 300 thousand rubles.

The former host of Dom-2, Ksenia Borodina, is the owner of a 13 million audience. Such an impressive number of fans allows a celebrity to ask for a six-figure sum for an advertising post, but she is a modest girl, so advertising on her instagram costs "only" 200 thousand.

Borodina's former colleague Ksenia Sobchak is on the list of the most successful bloggers in Russia. According to experts, the socialite's income is about $ 1 million. Sobchak earned part of this money from advertising — one commercial post on her page costs about 200 thousand rubles.

Most often, a former presidential candidate advertises jewelry or cosmetics.

Although the rapper T-Killah is an active user of social networks, only 1.9 million people have subscribed to his Instagram account so far. Therefore, the musician offers advertising at relatively "budget" rates — a video post costs him 300 thousand rubles, advertising in Stories - 100 thousand, and a post on the page — 150 thousand.