Main memes March 2020, according to TV channel "Comedy"

The TV channel "Comedy" unveiled the Top of the main memes of the month. A rating of "March of the Memes" based on the results of monitoring social networks and media publications, multivariate analysis of trends and reactions of the audience, as well as on assessments of the pool of experts, exploring the phenomenon of memes in Russia.

Internet meme is primarily a communication tool. With it, people Express emotions and reflective. What meme laughing the Russians in March, decided to find out the channel "Comedy". Memes and the response of the channel is tracked during the month, and then together with the experts,"memology" (such now, too!) revealed the main.

Experts in the study made by the Creator of the author (more than 11 million subscribers, only one "Vkontakte"), Roberto Pensize, Director General of the Agency, "Picture", the former editor-in-chief of the public "Lentech" Artem Krasheninnikov, chief editor of the specialized online publication Memepedia Azat Sattarov, the author of the program "Вести.net" on TV channel "Russia 24" Pavel Kushelev, as well as the Explorer memes, counselor Daniel Rivin.

Memes are popular because they are right on target — the so-called "pain points" of society — therefore, the main theme of the March becomes a coronavirus. Of course, there are memes on to other topics: for example, about "zeroing" of presidential terms or the price of oil. But they were "crushed" meme about the coronavirus. The ability to look at the situation with humor helps a person in a difficult situation: laughter relieves the tension, — says Artem Krasheninnikov, General Director of the Agency "Pikcher", ex-editor-in-chief "Lantaca": "On the topic of coronavirus can make you crazy, if you constantly think about it, to start the symptoms to look."

In March, experienced a new wave of popularity of videomem "Directed by Robert B. Weide" — the Intro with the credits to the popular sitcom "Curb your enthusiasm". The author really exists, his name is Robert B. Wide and we in Russia know him as the Creator of the hit Comedy "How to lose friends and to force all you to hate" with Simon Pegg. Credits with cheerful music users glued to the commercials in which somebody gets in an awkward situation or fiasco. It is considered that meme captions of steel in 2015. Then padding it with a funny melody Luciano Michelini someone stuck to live with the embarrassment at the contest "Miss universe", when the host Steve Harvey messed up the name of the winner.

Steep the trajectory of the dramatic events began to grow in the beginning of 2020, brought users to the ironic assumption that the whole year is one big "epic fail", and hence he could be "directed by Robert B. Wide": the number of jokes with captions visibly jumped. In the end, he Robert B. Wide responded to the "charges" in the network with a joke: "hell, No! It's you at me does not hang!" — he wrote in his Twitter. For a meme that I commented on the Robert B. Uidi, voted most experts channel "Comedy".

According to Artem Krasheninnikov, Robert B. Wide memes with his name bring more fun than real money. "I think it made him [Wide — approx. Ed.] name — it is revealed to those who didn't know before. His work will be in favor, and people will continue to view its content."

According to Roberto Pensize, the founder of the MDK community, with 11 million subscribers in Vkontakte, Pugles is a great example of a viral meme that was born thanks to the creative power of the "Little Big". Talking about the dancer in the blue jumpsuit from the music video for the song UNO, which, if not for the coronavirus, was to represent Russia at "Eurovision-2020".

Dance Puhlease used for a variety of reasons, but mostly to Express the irony. The video for the song UNO rests on the YouTube channel of the international song contest "Eurovision", and it's already been watched 60 million times. The plump guy, gracefully dancing in the style of "Vogue" became a General favorite. "This guy is a great dancer who deserves more than a heroic place in memasak," — said the author of the program "Вести.net" Pavel Kushelev. — So that call it is different — "what Puglias?".

Dancer name is Dmitry Krasilov. He participated in the show "Dancing" on TNT, played in the highest League of KVN and starred in small roles in movies and TV series.

Users joked with Puhlese on the topic of sports, physical fitness, coronavirus, and more.

"Pugles, of course, to make money, because he was a huge social capital. He now, probably, a recognition, as the Gazprom brand. It was shown in Prime time on the First channel and the channel "Russia". And I'm guessing that 50-60 million people only in our country learned. On YouTube he also has a huge popularity because there is a video with reactions to UNO, they are written by foreigners in particular", — says Artem Krasheninnikov, General Director of the Agency "Picture", the former editor-in-chief "Lantaca".

Chief editor Memepedia Azat Sattarov calls hysteria with the purchase of Greci and toilet paper "the most striking phenomenon in the memorial March". According to him, the jokes were very much in a variety of formats.

One of the most interesting and profound can be considered "Atlant brought Greci".

Original name of works — "Atlas shrugged". This is a political dystopia, where the American writer Ayn Rand series — 1100 + pages — explains the superiority of capitalism over any other economic system. Even understanding what book makes you laugh at the meme.

According to Pavel Kushelev, the author of the program "Вести.net" this meme was slobodniak a few weeks ago. "Sorry, that week is now equated to months, if not year," said Kushelev.

Indeed, as the saturation of excessive demand for buckwheat, can go into decline and the popularity of the meme. The question gets cereal in the top of the main memes of the year, remains for the experts interviewed by the channel "Comedy", open.

The top consists of the meme with footage from "Titanic" where the musicians play on the deck of a sinking ship to support the passengers to reassure them, to inspire hope. And the authors of the meme — his jokes, want to relieve tension in the society. Daniel Rivin, Explorer memes and counselor, believes that it is a beautiful comparison: "It is aesthetically pleasing: "the Feast during the plague"". In other words, the authors of memes trying to discharge excess voltage on the background of large-scale disasters. As noted by Roberto Pensize, founder of MDK, the number of memes this month really more than usual.

With clips from the film James Cameron's users a long time to make images — often use the General plan of the "Titanic" that is already half in the water, the famous footage of rose and Jack standing on the poop, and ice water — in the final film.

Fifth place in our top is shared by two meme.

First, the guy at the grave. This photo with actor Grant by Gastinel, celebrating the end of filming the series "Arrow", turned into a meme at the end of January this year. It literally means the celebration of some person or phenomenon over an opponent.

In March most of the jokes dealt with the coronavirus, who with a smile buried different events (e.g. summer festivals). Perhaps the darkest meme using this template — the one where Queen Elizabeth II sits at the grave of Prince Charles and Boris Johnson (the meme appeared on the news that both have found a coronavirus).

"Meme about the guy at the grave, perhaps not the most interesting. But as the format is very hardy and versatile. Classic such a macro," — said the chief editor of Memepedia Azat Sattarov. Daniel Rivin, Explorer memes and counselling psychologist, notes that "jokes over death and around this topic in General is very clearly perceived".

Based on the meme of Gigacap — black-and-white photograph of muscular man. The use as a template, where the signature begins with the words: "Yes, I heard...". The hero of the picture wants to keep the conversation going by saying something smart, but fails. He embodies the stereotype of the cocky rolling of low intelligence. According to Artem Krasheninnikov, PostScript "yeah, I heard" will disappear because it will limit its spread.

Gigacal is committed to support any conversation not only about the coronavirus. Therefore, the users joked and on the topical agenda, and on eternal themes.