How to enter the unsigned: masterpieces of outdoor advertising

Advertising follows us everywhere, and people just stop noticing it. But advertising designers are not blind: every day they come up with new ways to attract an audience. Although outdoor structures can hardly be called an innovation in the advertising industry, there is a lot of room for imagination here. 

Successfully beat the surrounding urban space and enter advertising even where, it would seem, there is nothing to look at — this is art.

How to enter the unsigned: masterpieces of outdoor advertising

How to enter the unsigned: masterpieces of outdoor advertising

The designers of Kit Kat decided to beat the theme of the break with the help of a city bench.

How to enter the unsigned: masterpieces of outdoor advertising

Instead of a dirty truck of an indeterminate color, we see an appetizing chocolate bar.

How to enter the unsigned: masterpieces of outdoor advertising

Some giant knocked over a bottle of Coke on the roof. How lucky that there was a glass at the bottom, isn't it?

How to enter the unsigned: masterpieces of outdoor advertising

Three in one: you can drive from one point to another, hold on to the handrail for stability and try on a watch.

How to enter the unsigned: masterpieces of outdoor advertising

The football player famously leaned across the road, simultaneously demonstrating a brand of sportswear.

How to enter the unsigned: masterpieces of outdoor advertising

The urban environment is often used for social advertising, in this case, citizens are urged not to break the law.

How to enter the unsigned: masterpieces of outdoor advertising

And this is the Superman elevator. Elevator doors can be successfully used for interesting advertising moves.

How to enter the unsigned: masterpieces of outdoor advertising

Here, both the placement and the design itself are successful, which obviously hints at the incredible strength of the varnish.

How to enter the unsigned: masterpieces of outdoor advertising

Another example of how to convey the idea of the qualities of the advertised product.

How to enter the unsigned: masterpieces of outdoor advertising

A series of ads for a job search service, which included this example, at one time became famous all over the world.

How to enter the unsigned: masterpieces of outdoor advertising

McDonald's managed to fit its advertising even into the road markings.

How to enter the unsigned: masterpieces of outdoor advertising

This Israeli advertisement with a shamefacedly hiding girl reminds us that you should not be ashamed of your body. Well, and unobtrusively offers to buy certain products, of course.

How to enter the unsigned: masterpieces of outdoor advertising

This social advertising with the help of a real pole reminds you of caution when driving a car.

How to enter the unsigned: masterpieces of outdoor advertising

This is how advertising designers imagined the strength of teeth.

How to enter the unsigned: masterpieces of outdoor advertising

A bench without a seat reminds you that you need to move more.

How to enter the unsigned: masterpieces of outdoor advertising

With the help of this advertising design, you can feel a little bit on vacation.

How to enter the unsigned: masterpieces of outdoor advertising

The advertisement for a successful zoo looks like this.

How to enter the unsigned: masterpieces of outdoor advertising

A minimum of words, a maximum of images. A person passes by — a light bulb is lit, and the name of a well-known publication is written on the bottom in a small way.

How to enter the unsigned: masterpieces of outdoor advertising

Instead of a steam-emitting hatch, passers-by see a cup of coffee, which, you will agree, is much more pleasant.

Keywords: City | Design and architecture | Creative | Advertising campaign | Social advertising | Creativity | Outdoor advertising

Recent articles

Unsolved mystery pakala Great — "the astronaut of Palenque"
Unsolved mystery pakala Great — "the astronaut of Palenque"

In 1952, in Mexico, among the ruins of the ancient Mayan city of Palenque, was discovered a tomb with the remains of a man, the ...

The virtual globe: 30 interesting locations with Google Earth
The virtual globe: 30 interesting locations with Google Earth

Idea guy from Instagram "travels" around the world, exploring the map, virtual globe Google Earth. He finds interesting and ...

Which countries in the twentieth century were carried out forced sterilization
Which countries in the twentieth century were carried out ...

One of the first actions of Hitler as head of Germany was the adoption in 1933 of the "Law on preventing the birth of offspring ...

Related articles

What does panic look like, or Neo-Soviet heritage in the paintings of Maria Safronova
What does panic look like, or Neo-Soviet heritage in the ...

Is it possible to use classical painting techniques, reflecting modern realities? What does a panic look like? Is it possible to ...

The ergonomics on the contrary: in different cities around the world are struggling with the homeless
The ergonomics on the contrary: in different cities around ...

Scenic and wild homeless have become an integral part of the landscape of the big city. Wherever there are horizontal any surface ...

The most beautiful footbridges in the world
The most beautiful footbridges in the world

Walking through this picturesque bridges, you can admire the views from these stunning views and breathtaking landscapes. We invite ...