Great examples of creative packaging

Great examples of creative packaging

Categories: Design and Architecture

We are often taught not to judge a book by its cover, but in the field of sales, the" cover " of a product, i.e. its packaging, is sometimes one of the most important factors in its sale. Well, think about it, how many times have you bought some trinket just because it was coolly packaged? The original packaging functions, such as" save"," protect "and" deliver in value and safety", have receded into the background. Now the main thing is to attract the attention of the consumer. And some companies do it perfectly well.

Great examples of creative packaging

Great examples of creative packaging

Packaging for bread with the image of a gnome, where the bread itself is its cap.

Great examples of creative packaging

Is this a familiar situation? According to the number of beatings, ketchup probably beat all the bdsm lovers combined.

Great examples of creative packaging

That is why the company "Dressing for Pleasure" decided to combine its theme (the company is engaged in the production of fetish underwear) with the world of ketchups and pasted on the bottom of cans of ketchup such stickers with apt inscriptions like "Stronger", "Hit again" and "Strike without pity".

Great examples of creative packaging

Creative packaging from the advertising agency MEX. Protein-rich buns began to be produced in such an interesting package in the form of press cubes. Inside each package was a coupon for a free visit to the fitness center. As a result, 2996 packages were sold during the first month, 658 people came to the class again, and 217 bought a subscription. The number of visitors to the fitness center increased by 25%. And "Fitness buns" returned 115% of the funds invested in them.

Great examples of creative packaging

Here is a seemingly ordinary pizza box in which you ordered your favorite "Calzone" from a nearby pizzeria.

Great examples of creative packaging

We open the box – and inside there is a mouth drawn and an inscription from the well-known Colgate toothpaste company: "Do not let the breath of your dinner become your morning breath. Wake up refreshed."

Great examples of creative packaging

We eat pizza, admire a clean healthy mouth and go to brush our teeth.

Great examples of creative packaging

The well-known acne treatment company Clearasil has released a new product in a creative package.

Great examples of creative packaging

Now, to get the pill, you need to squeeze it out. Like an annoying pimple.

Great examples of creative packaging

Interesting packaging of disposable Coca-Cola glasses.

Great examples of creative packaging

What could be better than sitting down with a bottle of wine in front of a cozy crackling fire? The American company Cole & Weber took pine logs and cut holes in them for a wine bottle.

Great examples of creative packaging

And inside – a bottle of this very wine and instructions for use. A great addition to a romantic dinner in nature.

Great examples of creative packaging

Origami beer. People often tear off the labels of beer while drinking it. Why tear it down? Fold a flower from the label! The label already has the necessary pointers.

Great examples of creative packaging

Green tea.

Great examples of creative packaging

Parmesan cheese in the form of pencils. Sharpener included.

Great examples of creative packaging

Now decorating pasta or salad has become even easier!

Great examples of creative packaging

And guided by the signs on the package, you will be able to understand not only how much grated parmesan you need for the dish, but also how many calories will be in each serving.

Great examples of creative packaging

The largest bread producer in Denmark – the Kohberg company-proudly presented itself in a new bread package. The company is a sponsor of the annual event on the fight against breast cancer. With the package "Support the Breast", the company wanted to draw public attention to the problems of breast cancer.

Great examples of creative packaging

A waterproof watch sold in a package with water.

Great examples of creative packaging

We believe in what we see. It seems to be a great way to convince the buyer that the watch is really waterproof.

Great examples of creative packaging

CD cover of the Vancouver band "Vonnegut Dollhouse".

Great examples of creative packaging

Hair accessories.

Great examples of creative packaging

Jars of jam in the form of fruits, from which the jam is made.

Great examples of creative packaging

Cute and attractive.

Great examples of creative packaging

The purpose of the towel is to wipe. The purpose of the elastic band on the pencil is to erase.

Great examples of creative packaging

We combine these two concepts and, voila! - a towel in the form of an elastic band on the tip of a pencil.

Great examples of creative packaging

Napkin holder in the form of the top of Mount Fuji.

Great examples of creative packaging

An interesting package of cupcakes.

Great examples of creative packaging

Packaging for a paint brush with humor. It would seem that what should be done to make the paint brush stand out from the rest in the store?

Great examples of creative packaging

It's simple! You can come up with such a funny package for her.

Great examples of creative packaging

Creative design on the packages. Similar packages are delivered to New York stores.

Great examples of creative packaging

When buying food, you see what you are filling the" stomach " of the package, and, accordingly, your own. 

Keywords: Design and architecture | Creative | Products | Packaging | Designers

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