Great examples of creative packaging

We are often taught not to judge a book by its cover, but in the field of sales, the" cover " of a product, i.e. its packaging, is sometimes one of the most important factors in its sale. Well, think about it, how many times have you bought some trinket just because it was coolly packaged? The original packaging functions, such as" save"," protect "and" deliver in value and safety", have receded into the background. Now the main thing is to attract the attention of the consumer. And some companies do it perfectly well.

Packaging for bread with the image of a gnome, where the bread itself is its cap.

Is this a familiar situation? According to the number of beatings, ketchup probably beat all the bdsm lovers combined.

That is why the company "Dressing for Pleasure" decided to combine its theme (the company is engaged in the production of fetish underwear) with the world of ketchups and pasted on the bottom of cans of ketchup such stickers with apt inscriptions like "Stronger", "Hit again" and "Strike without pity".

Creative packaging from the advertising agency MEX. Protein-rich buns began to be produced in such an interesting package in the form of press cubes. Inside each package was a coupon for a free visit to the fitness center. As a result, 2996 packages were sold during the first month, 658 people came to the class again, and 217 bought a subscription. The number of visitors to the fitness center increased by 25%. And "Fitness buns" returned 115% of the funds invested in them.

Here is a seemingly ordinary pizza box in which you ordered your favorite "Calzone" from a nearby pizzeria.

We open the box – and inside there is a mouth drawn and an inscription from the well-known Colgate toothpaste company: "Do not let the breath of your dinner become your morning breath. Wake up refreshed."

We eat pizza, admire a clean healthy mouth and go to brush our teeth.

The well-known acne treatment company Clearasil has released a new product in a creative package.

Now, to get the pill, you need to squeeze it out. Like an annoying pimple.

Interesting packaging of disposable Coca-Cola glasses.

What could be better than sitting down with a bottle of wine in front of a cozy crackling fire? The American company Cole & Weber took pine logs and cut holes in them for a wine bottle.

And inside – a bottle of this very wine and instructions for use. A great addition to a romantic dinner in nature.

Origami beer. People often tear off the labels of beer while drinking it. Why tear it down? Fold a flower from the label! The label already has the necessary pointers.

Green tea.

Parmesan cheese in the form of pencils. Sharpener included.

Now decorating pasta or salad has become even easier!

And guided by the signs on the package, you will be able to understand not only how much grated parmesan you need for the dish, but also how many calories will be in each serving.

The largest bread producer in Denmark – the Kohberg company-proudly presented itself in a new bread package. The company is a sponsor of the annual event on the fight against breast cancer. With the package "Support the Breast", the company wanted to draw public attention to the problems of breast cancer.

A waterproof watch sold in a package with water.

We believe in what we see. It seems to be a great way to convince the buyer that the watch is really waterproof.

CD cover of the Vancouver band "Vonnegut Dollhouse".

Hair accessories.

Jars of jam in the form of fruits, from which the jam is made.

Cute and attractive.

The purpose of the towel is to wipe. The purpose of the elastic band on the pencil is to erase.

We combine these two concepts and, voila! - a towel in the form of an elastic band on the tip of a pencil.

Napkin holder in the form of the top of Mount Fuji.

An interesting package of cupcakes.

Packaging for a paint brush with humor. It would seem that what should be done to make the paint brush stand out from the rest in the store?

It's simple! You can come up with such a funny package for her.

Creative design on the packages. Similar packages are delivered to New York stores.

When buying food, you see what you are filling the" stomach " of the package, and, accordingly, your own.