Everyone has stretch marks! British online store has published unretouched photos of models

Photos from the catalog of the British fashion brand Boohoo have gained viral popularity. And all because the brand decided not to hide stretch marks on the skin of models. Ordinary people are delighted with the idea that no one is perfect, not even pretty models.

Source: Bored Panda

Boohoo photographers did not retouch the buttocks of the models in the photos for the new beachwear advertising campaign. Thus, the brand decided to remind about the problem of inflated beauty standards. And photos of models without Photoshop quickly spread across the network.

Stretch marks are clearly visible on the buttocks and thighs of the girl, and one of the customers, delighted with such a step, posted photos with an enthusiastic review on Facebook.

Her post instantly went viral, garnering more than 100 thousand likes and almost 70 thousand reposts.

Although some photos with this girl in the catalog were still photoshopped.

But in general, it seems that the Boohoo brand is now planning to stick to a more natural look of its models, many of which appeared with stretch marks on the hips.