Contouring, plump lips, expressive eyebrows and other beauty trends of the 2010s

On New Year's Eve, it is customary to get rid of everything old (why not sort out your makeup bag?) and to sum up. Moreover, not just another year is behind us, but also another decade, which means that we can safely say that an entire epoch has left us!

In 2017, Kim Kardashian gave all the beauties of the world a new trend — facial contouring. Kim became addicted to correcting the shape of the nose, cheekbones and oval of the face with the help of multi-colored textures back in 2014, when no beauty brand produced powders, sticks or palettes for contouring. Kardashian solved this problem with the help of matte eyeshadow: she used powdery means of tones "beige" and "taup".

It took her at least half an hour to create a make-up: in an interview, Kim herself said that the finished result felt more like a mask on her face. "But the selfie looks just amazing," according to Kim herself.

Today, in order to emphasize the cheekbones, the oval of the face or adjust the nose, you no longer need to sit in front of the mirror for several hours, observing all the rules of the game of shadows. The heavy "make-up" is replaced by light contouring with the help of blush.

Along with contouring, a highlighter came to us hand in hand. And if the contouring palettes create shadows on the face, the highlighter, on the contrary, gives radiance to the protruding points, which generally helps to create an image for Instagram — and isn't this the key to popularity these days?

From a light glow to an active shine of various shades, from sticks to liquid or powdery textures — today the market offers a lot of options! It is quite understandable that the girls have already stopped using the highlighter profusely, but the trend for a "highlighted" face in various variations will remain with us for more than one year.

At some point (it was in 2015), the world noticed the incredible transformation of Kylie Jenner, who turned from an unremarkable teenager into a sexy girl with plump lips, expressive eyes and thick eyebrows. This transformation so impressed others that Kylie instantly became the most popular sister of the Kardashian-Jenner clan.

Before the girl admitted that she resorted to plastic surgery, everyone thought that the beautiful lips of the star were the result of proper makeup. Kylie launched Kylie Lip Kits cosmetics, and her fans started using beauty products for visual lip augmentation. Gradually, this turned into a trend for plump lips using fillers or hyaluronic acid.

Neon has returned to the trends of the beauty industry in 2018 and does not even think to release the brakes! Neon shadows have become a real hit this summer, and the manicure of a poisonous color still does not give up positions. Many people think that such a trend can be allowed only during the summer vacation, but not on weekdays. But in vain! If neon suits your type, feel free to use it now, for example, by asking the master to make a jacket with bright inserts.

The 2010s were distinguished by a new discovery — the girls learned how to make bangs without the help of scissors, as well as doing without false hair. The new design is held on the head due to the high beam and loose ends of the hair. Many girls have tried this trick on themselves and were satisfied with the result: you can imagine in a new image, and when you get tired, go back to the usual hairstyle!

Permanent makeup, or tattooing, in the past decade has become a real salvation for those who did not have time to draw their eyebrows every morning with the help of a whole arsenal of tools (from pencil to lipstick, gel and eyebrow tint).

That's just one catch — if you decide on a tattoo and it turns out to be unsuccessful, the result can no longer be erased with micellar water ... Fortunately, today there are new, more gentle techniques that allow eyebrows to look natural and well-groomed.

A few years ago, Western retailers turned to girls with urgent news: sales of push-up bras fell rapidly. They were replaced by bralettes — an accessory that can be called both a top and underwear at the same time.

The main difference from the bra is the absence of bones and foam inserts. Bralette is quite acceptable to flaunt, it can look out beautifully from the neckline on the blouse. The reason for the drop in demand for push-up is explained simply: it is much more important for a modern woman to feel comfortable than to conform to stereotypes about attractiveness.

Who among us didn't want to get a tattoo? For timid and indecisive rebels, the trend for micro-tattoos has become relevant in the soul: to fulfill a dream, it is not necessary to "hammer the sleeve" or draw a large pattern on the body. What ideas have not appeared in the tattoo industry! Well, for those who resolutely refuse permanent, "translators" have appeared on the market — no, not those that we came across in gum wrappers in childhood, but with about the same meaning.

So, in 2014, transferable tattoos with the "metallic" effect became popular. They were used by everyone from young to old, including celebrities. For many, the trend has replaced real jewelry! Tattoos with a metallic effect decorated the face, arms, legs, stomach and other parts of the body. And today the experimenters have gone further and paste not only patterns, but also inlays of rhinestones and sequins.

Strobing, a technique that was insanely popular in 2015 and the meaning of which was to emphasize the architecture of the face by lightening certain areas, was replaced in 2016 by baking — a much more applicable to life and a more "gentle" way to make your face look flawless.

The skin should look as if you are slightly "baked" in the sun, and for this a dense concealer, powder and a crumbly highlighter (on the cheekbones, nose and chin) comes to the rescue. Plus. light bronzer as blush.

Autumn 2015 was officially declared the coloring season. This year, one by one, the girls ran to the salon, handed the colorist a photo on the phone and with a plea "I want the same!" sat down in a chair and decided to experiment. Surprisingly, the trend for coloring has lasted until now and, most likely, will surely cross the 2020 milestone.