Beauty — a terrible force: looked like the salon of Helena Rubinstein in 1936

In 1936, the businesswoman Helena Rubinstein opened a new beauty salon in new York. Besieged by clients was not — everyone wanted to know the secrets of beauty and become more attractive.

With this began the history of this legendary in the beauty industry women. She created the first waterproof mascara, cleansers for deep cleansing of the skin, the first cream with vitamins and moisturizing cream. Take a look at some rare photos of the first cabin Rubinstein.

Skin examination client on special machine

The first beauty salon of the legendary businesswoman Helena Rubinstein opened in new York in 1936. The salon, which he called "a new world of beauty", immediately attracted the attention of American women — all wanted to learn beauty secrets from the most Rubinstein, and become even more attractive.

Milk foam and mask face lift

Along with the usual cabinets, the interior was equipped with a gym, a cinema, a restaurant, a library, a Solarium and a hairdresser. Customers can sign up for individual treatments or a full "day of beauty". Care, or treatment always began with a survey. Employees expected basal metabolic rate (BMR) client, measured blood pressure, height, weight and other vital signs.

Styling while drying the hair

Later, Rubinstein opened a salon Faubourg Saint-Honoré in Paris in 1937, where he placed even more equipment. Her showrooms and shops were in the US, France and the UK. By the way, Rubinstein's first classified skin types — dry, normal, oily.

In addition, she created the first waterproof mascara, cleansers for deep cleansing of the skin, the first cream with vitamins and moisturizing cream.

An employee of the salon conducts a skin analysis of the client before the procedure

The measurement of client

Gymnastics is an important part of beauty

The application of bleaching cream on the marks of sunburn

The visitors of the salon before a session in the room of ultraviolet radiation (or tanning at the time)

Girls are trained up in the school of Helena Rubinstein

Consultation with the Helena Rubinstein — she told the girls the intricacies of care

Cosmetics Helena Rubinstein