Andrea Varani is a master of the lens who combines travel and fashion photography

Andrea Varani is an Italian photographer who has been delighting the world with beautiful photographs for almost 40 years. This master's specialty is fashion photography, but this concept cannot fully characterize the direction of Varani's work. He skillfully combines portrait, fashion and travel photography, and this has become his unique and very interesting style.

Andrea Varani began taking photographs in 1988, after he came across a book about photography with works by famous masters. His passion quickly grew into a profession, and his incredible hard work and innate talent quickly led to recognition in the highest circles of the fashion industry.

Despite the fact that Varani is one of the highest paid photographers in the fashion world, his work cannot be called pure commerce. Each shot of the Florentine photographer is art. The master prefers working outdoors to studio shooting and carefully selects the nature. He can easily cross half the world for the sake of a few shots that he has in mind.

Andrea Varani's work is a shining example of how fashion photography can transcend commerce and become a true art. What do you think makes a photograph truly alive and memorable - technique, subject matter or the emotional energy of the shot?