10 brilliant principles of Steve Jobs

The founder of one of the most successful Apple corporation in the world, died in the United States after eight years of fighting cancer, the legendary business magnate was only 56 years old. We recall what principles guided the founder of Apple.

During his nearly forty-year career, Silicon Valley Guru Steve Jobs has proposed several revolutionary solutions that have changed the face of the entire industry. Jobs will forever remain one of the most prominent personalities in the history of IT technology. Today we recall the principles that guided Steve Jobs in his work.

1. Strive for perfection.

Steve Jobs was attentive to details. On the eve of the presentation of the first iPod, Apple employees spent the whole night replacing the headphone jacks, because Jobs decided that the headphone plug should enter them with a resounding click (Julie Jacobson / AP Photo)

2. Work with experts.

Before launching the company's retail network, Jobs hired Mickey Drexler from Gap to join the team. (Daniel Barry / Getty Images)

3. Be merciless.

Jobs was equally proud of both the products he presented to the public and those whose development he froze. For example, Jobs worked hard to create a clone of the Palm Pilot, however, when he realized that mobile phones would be forced out of the PDA market, he turned off all developments without regret, which gave his engineers the opportunity to work on the iPod. (AP Photo)

4. Don't focus on focus groups

Jobs' famous phrase: "People don't know what they want until you show it to them." Therefore, he himself worked as a one-person focus group — he took home prototypes of products and tested them for months. (Beth Keiser / AP Photo)

5. Study and research is an endless process.

While working on early sketches for Apple, Jobs carefully studied the use of fonts, ergonomics and appearance of Sony products. While working on the body of the first "Mac", he wandered around the parking lot of the company "Apple", studying the structure of the bodies of German and Italian cars. (Paul Sakuma / AP Photo)

6. Be simpler.

Jobs' design philosophy is constant simplification. When developing the very first iPod models, he told the designers to get rid of the buttons, including the on and off button of the device. The designers complained-complained and developed the scroll wheel that later became iconic. (Anonymous / AP Photo)

7. Keep your secrets.

At Apple, no one talks too much. Secrecy helped Jobs maintain a fierce interest in his products, as a result of which the presentations of his new products invariably became the news of the day. (Paul Sakuma / AP Photo)

8. Work as a small team.

The original Macintosh team had a hundred people, no more, no less. If the 101st person was hired, someone had to make room for him. Jobs decided that he would be able to remember the names of only 100 employees of the company. (Paul Sakuma / AP Photo)

9. Less stick, more carrot

Jobs was quite a strict boss, but for Apple employees, his charisma was the most powerful motivator. Jobs' enthusiasm was the main reason that the Apple team worked 90 hours a week on the first Mac for three years, thanks to which this legendary product was created. (Sal Veder / AP Photo)

10. Use prototypes.

Everything Jobs did was developed on prototypes: hardware, software, even Apple stores. Architects and designers have been designing a prototype store for more than a year in a secret warehouse near the company's headquarters, only for Jobs to wrap up the project and everything started anew. (Craig Ruttle / AP Photo)