What is the solution to the alcoholic secret of the Japanese
Blogger Inga aka melon_panda, who has been living in the Land of the Rising Sun for a long time, decided to study the topic of alcohol consumption in Japanese society. It turns out that here the green snake is not only not demonized, but also presented as something "cozy and cheerful".
You will learn about the drinking culture in Japan, about which alcohol is better to choose as a souvenir, about mandatory corporate drunkenness and about how advertising encourages Japanese women to relax and take a sip…
It is not news that the Japanese are an active drinking nation, while the use of alcoholic beverages is not just not condemned, but is presented with a great appetite. However, even if you just climb the websites of alcohol companies, there is a chance that the site will ask you to confirm your age and remind you that up to 20 is neither. But at the level of everyday life, no one condemns drinkers.
Nomikai is mandatory corporate drunkenness — some lucky people have it every week, and if suddenly you don't have such an interesting job, you probably drink at home for dinner. Why wait for dinner! When we have breakfast in hotels and onsen, we observe a lot of people having breakfast with beer and champagne. But this, of course, is only in honor of the weekend. We believe-we believe!
You see, I can't even leave this topic without teasing, because in a Russian person, the alcohol issue gapes like a deep black hole, causing if not anger, then definitely anxiety. Meanwhile, the Japanese are doing well. Perhaps the fact is that their drunkenness is not associated with falling out of society, therefore it is not condemned.
Although there are drunkards, of course, and fallen alcoholics, homeless people in the country can also be found even outside the "blue towns" of Tokyo. But there are very few of them visually, and propaganda like "Don't drink, you'll become like this" is nowhere to be seen. But in a women's magazine for working young women, you can probably find tips on the topic "What to do if you are swollen the morning after drinking."
In the advertising of alcoholic beverages, a beautiful female image is very often used. In addition, there is a whole niche of women's drinks — sweet liqueurs and low-alcohol cocktails, diluted wine with flavors and juices. There is such an interesting thing - a cross between a drink and a healing herbal balm, calledーーブのの. It is recommended to drink, diluting with boiling water, and it is very tasty!
Women in Japan can even drink beer elegantly, and no one will tell them anything.
Look how happy they are!
If you find yourself in Japan, leave some space in your suitcase for this - a classic plum liqueur from the best manufacturer Choya.
They have a large line of drinks, and even the liquor from the tetrapak is of quite good quality (again, and in the luggage without problems), there are small jars-cups, at the bottom of which a plum is dangling. Liqueurs of one year and three years of aging in beautiful bottles are the most delicious. I always drink such liqueurs, only diluting with boiling water, like tea, from a cup. In its pure form, they are too stringy-sweet, and with ice or soda somehow the charm is lost. Hot water shows all their rich fruity taste.
Warm up in winter!
By the way, the Japanese have their own hawthorn! Here it is, in the bottom row in the middle.
This is a classic apricot liqueur, also a mandatory souvenir.
The Japanese are actively developing their own winemaking. Every year there is more and more choice of local wine, but, hand on heart, it is still weak. I have not tried expensive wines (I feel sorry for the money), although, probably, the one that Trump was treated to is worth a try.
We even have our own winery in the city, it does this a la "Beaujolais Nouveau" of joyful color. This whole showcase is Japanese wines, mostly cheap, there is also a choice of medium and expensive ones. In any rundown supermarket there is an advertisement and a record for the purchase of Beaujolais Nouveau! With such seriousness that you immediately understand how the population lives — only the rice has been removed, it's time to stock up on Beaujolais, the main thing in this matter is not to be late.
There are wines for cooking, it's better not to take them at all, because they are both chemical, sour, and fusel at the same time, some Spanish or Chilean in a plastic bottle for $ 4 will be much better. There are wines enriched additionally with polyphenols and even gamma-aminobutyric acid! From stress, for the mind and memory.
Together with the wines, the Japanese are trying to immediately master the gastronomic culture. Where there is wine, there must be some cheese, sausage, immediately connect some special recipes that differ from Japanese everyday life, but at the same time contain familiar products. Here, for example, thin chicken fillet, marinated in miso, but fried with cheese.
Or potatoes with grilled sausages — but not potatoes, but sweet potatoes (satsumaimo), which is present in Japanese cuisine much more often.
And here is a classic Japanese food that was prepared to be served with white wine, and not with beer, as usual.
Advertising alcohol specifically for women appeals to such needs ... that you can't argue. Here, they say, you came home from work, and no one touches you. I checked social networks, read a book, drank a cocktail — a wonderful personal time, only yours.