The rich choose Huawei, the poor choose iPhone, or What luxury looks like in Chinese
According to the majority, smartphones of the American company Apple indicate status and wealth, because not everyone can afford an iPhone for several tens of thousands. But in China everything is different. There, the owners of "apple" gadgets belong to a group of people with low incomes, and even not too educated.
Why so, and not otherwise, this article will tell. Perhaps after it, your opinion about Apple products will change.
The "bullseye" on the panel alone is worth paying quite a lot of money for a small gadget. At least, fans of the American brand's products firmly believe in this.
When manufacturers announce the release of a new model, the world seems to go crazy. In Russian electronics stores, iPhones are disassembled like hot cakes — already a few days before the start of sales, people begin to line up. "Fools," the practical and advanced Chinese thought now.
iPhone owners do not have time to "work out" their previous gadgets, as Apple is already releasing another novelty. And the price is getting higher and higher every time. For example, the latest model — iPhone Xs on 512Gb — costs almost 130 thousand rubles.
Surely you think that the person who allowed himself such a purchase is not deprived of finances? And here it is not! At least not in China, where the new iPhone also costs a decent 12 thousand yuan (about $ 1,700).
Research by MobData agency has shown that the majority of iPhone owners in China are not rich and less educated, compared to smartphone users of other brands. According to the Shanghai—based company, Apple's main audience is unmarried women aged 18 to 35 who have only graduated from high school. At the same time, their income does not exceed $ 450 per month.
But smartphone owners Huawei — as a rule, wealthy men, 25-34 years old, with a master's degree or bachelor's degree. Monthly incomes of representatives of this group range from $750 to $3,000 per month.
In addition, Huawei owners also have real estate and cars, which can not be said about the fans of the American brand.
According to the study, people with a good education or a stable high income for China (about 3 thousand dollars a month) prefer smartphones Huawei and Xiaomi. Those who earn from 450 to 1,500 dollars a month choose gadgets from Oppo and Vivo. And only everyone else, whose income does not exceed $ 450, buys an iPhone for themselves.
According to the authors of the study, many consumers were scared off by the overpriced price of Apple devices, so they found a more affordable, but no less high-quality alternative. For example, smartphones are very popular in China OnePlus or Series Honor Huawei.
Keywords: Apple | IPhone | Poor | Rich | China | Chinese | Smartphone | Smartphones