Soviet fashion of the 1960s, 1970s and 1980s in LenTASS photos
In April 1944, two months after the liberation of Leningrad from the blockade, the first in the In the Soviet Union, the House of Fashion Models (LDMO, later the Nevsky Prospekt Fashion House). It is located in the house number 21, built in 1911-12 by the architect M.S.Lyalevich for the store of the fur and fur products company F.L.Mertens.
Fashion designers and masters of LDMO created patterns and pilot samples of clothing, including accessories for Soviet garment factories. The collections of the House of Models were shown not only in In the Soviet Union, but also abroad.
In 2000, the historical name was returned to the building — "Mertens Fashion House".
Demonstration of a coat and evening dress.1968 Photo chronicle of TASS/P. Fedotov
Spring combined suits made of new woolen fabrics.1968 Photo chronicle of TASS/P. Fedotov
Spring sets of woolen fabrics. onethousandninehundredseventyeight TASS photo chronicle/Yuri Belinsky
Demonstration of a raincoat with zippers and a dress with a bright tie. 1968 TASS Photo Chronicle/P. Fedotov
Demonstration of a pantsuit with a bright scarf.1970 Photo chronicle of TASS/P. Fedotov
Demonstration of a tweed suit with an elongated skirt and a short jacket to the waist. onethousandninehundredseventy TASS Photo Chronicle/P. Fedotov
Demonstration of youth kits with a boater hat. onethousandninehundredseventy TASS Photo Chronicle/P. Fedotov
An elegant ensemble consisting of a dress and a jacket. onethousandninehundredsixtyeight TASS Photo Chronicle/P. Fedotov
Demonstration of an orange dress with a linen scarf. onethousandninehundredseventy TASS Photo Chronicle/P. Fedotov
Demonstration of a light nylon dress with a fashionable pattern, complemented by a light chiffon scarf. onethousandninehundredseventy TASS Photo Chronicle/P. Fedotov
Demonstration of a sundress in the spirit of vintage clothes (on the right) and a summer holiday outfit. onethousandninehundredseventy TASS Photo Chronicle/P. Fedotov
Demonstration of a youth dress made of red corduroy. onethousandninehundredsixtynine TASS Photo Chronicle/P. Fedotov
Demonstration of a summer dress and an elongated silk jacket. onethousandninehundredseventy TASS Photo Chronicle/P. Fedotov
Demonstration of cropped coats complete with dress and suit. 1968 TASS Photo Chronicle/P. Fedotov
Demonstration of an ensemble consisting of Golf trousers and a cape. onethousandninehundredseventyone TASS Photo Chronicle/P. Fedotov
Leningrad House of Models. Demonstration of a summer suit with a white panama hat. onethousandninehundredseventy TASS Photo Chronicle/P. Fedotov
Demonstration of a costume and dress based on Russian motives. onethousandninehundredsixtynine TASS Photo Chronicle/P. Fedotov
Demonstration of a suit made of compacted fabric. onethousandninehundredsixtyeight TASS Photo Chronicle/P. Fedotov
Demonstration of a youth pantsuit complete with a cotton blouse. TASS Photo Chronicle/P. Fedotov
Demonstration of a youth dress from a marquisette.1969 Photo chronicle of TASS/P. Fedotov
Demonstration of a green cloth dress with an elongated jacket.1969 Photo chronicle of TASS/P. Fedotov
Leningrad House of Models. Demonstration of a sundress made of bright chintz in the Russian style. onethousandninehundredseventy TASS Photo Chronicle/P. Fedotov
Demonstration of an elegant ensemble. onethousandninehundredseventytwo TASS Photo Chronicle/P. Fedotov
Demonstration of the ensemble, complemented by a red beret.1972 Photo chronicle of TASS/P. Fedotov