"Savory" Campaign at Taiwan's McDonald's
This winter, McDonald's on the island of Taiwan decided to promote its network in a very "spicy" way. What did Chinese marketers come up with?
(Total 12 photos)
1. On New Year's Eve, restaurant employees, mostly young girls, were dressed in the uniform of maids.
2. Another part of the network staff got school clothes, which for some reason are very similar to the sailors' suit.
3. Do I need to say that photos of young girls in short dresses quickly spread around the world Internet!?
4. The costume of a schoolgirl (well, or a sailor) is a miniskirt, knee-high stockings, a tie and “fluffy ears”.
5. In the capital of Taiwan, Taipei, this McDonald's advertising campaign has not yet ended - there, when greeting a client, employees do not shout “next”, but “salute”.
6. And the waitresses-servants address the client with the help of the word master, which can be translated in this case as “master”.
7. And at the same time, do not forget to pose for photographers, taking seductive poses against the backdrop of hamburgers and french fries.
8. The length of the skirts of the waitresses in the process of working practically does not allow them to bend over so that it looks decent ...
9.
10. In some restaurants, for promotional “role-playing games”, they chose the uniform of stewardesses, the main element of which was, of course, a tiny miniskirt. Complements the ensemble with a suitcase on wheels, just like real airline employees.
11. The men were left without changing clothes - only one is dressed up in a pilot's suit at the restaurant.
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Keywords: Girls | McDonald's | Marketing | Taiwan