Safe and comfortable: what drive-ins are once again gaining popularity
At every step we say that it is necessary to observe social distance, therefore no going to the cinema and speech cannot be. However, for true film fans still have a solution — the so-called drive-ins or the theaters under the open sky.
This traditional American pastime is gaining momentum, gaining popularity in Europe and even Russia. And all thanks to the coronavirus.
The first cinema opened in the US on 6 June 1933. It was opened by the assistant sales Manager auto parts Richard Hollingshed. He experimented for a long time and even patented the idea of ramps, which the drivers could watch the picture from far away.
The fare on this platform consisted of two parts — per ticket and Parking. Total from 15-20 to 50 cents in different years.
By the end of the 50s in the US there were already more than 5 thousand outdoor cinema. Soon, however, the demand for drive-ins began to decline, while the number of sites did not decrease to a couple hundred.
As usual cinemas during the quarantine did not work, in Europe and even in Russia began to appear such drive-ins. The ideas caught the interest of the owners of the network "Karo":
Soon drive-ins will work in Moscow, Novosibirsk, Kaliningrad, St. Petersburg and Kazan. It's perfectly safe: drivers are buying tickets online, non-contact call on a special pad, the sound will be broadcast through the radio, and drinks and popcorn will take employees directly to the door of the car.We can already say that drive-ins will be in demand. Profit chocolates brand is Paramount, even though the coronavirus, has increased two times, because people still want to have fun and relax, and the market is ready to meet the resulting demand.
Keywords: Cars | Cinema | Entertainment