Peppa pig was sold and it turned out to be more expensive than Aeroflot
The world's largest toy manufacturer, the American company Hasbro, passionately wanted to get into its full possession of Peppa pig. Said and done, and now the final preparations are underway for the transition of the popular character to a new owner.
Hasbro's top managers were not even confused by the fact that for this they had to buy an entire multinational information and entertainment company, paying $ 4 billion for it.
Since all the rights to the animated series "Peppa Pig" belong to the Canadian Entertainment One, the Americans did not stint and acquired the entire company. The deal, which is scheduled to be completed by the end of this year, will be the largest in the history of Hasbro and one of the most solid in the history of the entertainment industry.
The characters of the animated series are worth every dollar that will be paid for them. Analysts have estimated that only from March 2018 to March 2019, the series brought its owners 111 million dollars (more than 7.3 billion rubles). If you consider that the cartoon has been published since 2004, you can imagine how much money he earned in total.
The cartoon is released thanks to British animators, commissioned by Entertainment One and Nick Jr. and Channel 5 TV channels. For 15 years of its history, "Peppa Pig" has been translated into 40 languages and seen by viewers of 180 countries.
Hasbro is very pleased with the deal and believes that it is very profitable for the company. Entertainment One is also optimistic about the future — they believe that the new owner will give an incentive for further development and strengthen the creative potential of the project.
Darren Troup is the executive director of Entertainment One with his main treasure
The most impressive thing about this deal is the amount. To understand the scope of the purchase, we can cite several examples from the domestic big business. The capitalization of Aeroflot-Russian Airlines is $ 1.6 billion, Rostelecom is $ 2.7 billion, and Uralkali is estimated at $ 3.5 billion. Thus, Peppa costs more than twice as much as Aeroflot.
By the way, Peppa is so popular that porn videos are filmed in China with her participation.
Keywords: Animation | Company | Purchase | Popularity | Deal | Tv series