Made in the USSR: legendary cosmetic products and their advertising campaigns
Until 1917 cosmetics in Russia practically was not made. The pioneer becomes the trust "TEJA" (Trest essential oil essences), which was directed by Molotov's wife Polina Zhemchuzhina. The factory begins to produce soap, cream, powder, mascara, lipstick, toilet water and Cologne, and sold goods for mere pennies, as the population in principle was not accustomed to care for themselves or to decorate the appearance.
Pauline Pearl, this is an unprecedented step in the history: she begins selling cosmetics for the price below cost, and for several years, the factory operates at a loss. But this risk is fully justified: even the poor girls begin to use cosmetics domestic production, the brand becomes really popular, it compose ditties and advertising company look for those years is very cool!
Our mothers and grandmothers were not so many possibilities to decorate themselves, but they used their best! Let's see what they enjoyed, what was done and was as advertised!
Tage on the lips, cheeks Tage, On the eyebrows Tage. Kissing where?
The most popular product for everyday use becomes soap, which give different flavors.
Leader — the aroma of "Red Moscow", but he was considered an "adult."
Young girls dreamed of the spirits "Natasha". This light floral scent with notes of Jasmine, sweet tobacco and musk was very difficult to get, so spend the precious liquid very sparingly and on major holidays.
Much more accessible was monoaromatic: "Lily", "lilac", "Tea rose".
The advertising campaign was Union!
The original was considered to be the aroma of Red poppy. Rose, amber, musk, aldehydes and citrus notes — quite a complex arrangement and non-standard design of the bottle!
Subsequently appear powder and red lipstick with the same name.
In post-war 1949, the country celebrates the 150th anniversary of Pushkin produced a special anniversary perfume (now said to be "limitka") — "Queen of spades". Still have collectors chasing after one of the original packages.
Sensation may add a new flavor "Ballet" in 1952: the fragrance is sold in really a beautiful box with a satin drape, perfume as a gift sold out in a few hours and become one of the most popular in the country. Orange blossom, Jasmine and Lily of the valley — unobtrusive, but quite bright!
As surprising as it sounds today, but in those years the alternative spirits was... powder. An ordinary face powder has aromatisiertes, skin scent "warmed up" and in fact, priputnevich, it was possible to give the skin a floral scent. However, the powder he gave stronger than the actual floral notes.
The 80s bring Soviet women a priceless gift — ink "Leningrad".Its composition can be shocking: soap, stearin, beeswax, ceresin, mineral oil, soot, perfume. Meanwhile, the composition of its all-natural, safe, has no smell at all, and its firm texture ensures a long service life. You will be surprised, but today the ink is becoming increasingly popular among supporters of environmentally friendly and natural cosmetics.
With nail Polish it was even more difficult. For a long time he existed only in one kind is colourless. I've supplemented it with ladies in the course were rubbed in the dust mother-of-pearl shells, pasta handles "powder" from broken Christmas toys.
In the mid-70s came the first colored paints: pink, red and a very creepy shade of carrot. It's funny that some lucky called pasta: unfortunately, we were unable to find the origins of this name, and it did not stick.
Keywords: Perfumes | Cosmetics | Ad campaign | USSR