In Minsk, all MINI cars were cleared of snow at night. Who did it and why?
On the morning of March 5, the owners of MINI cars in different districts of Minsk found their cars cleared of snow. A postcard was waiting for them on the windshield: it turned out that this was the initiative of the MINI importer in Belarus.
Several brigades participated in the action. They swept the snow from the hood, roof and sides of the cars, swept the joints, cleaned the windows, cleaned the place around the car.
The owners of the cars were not warned in advance — they only left an explanatory postcard with the signature "MINI Belarus" under the janitor.
"True beauty cannot be hidden under snow. We looked at how many snow-covered cars are in the yards now, and decided to clean the brightest ones. Thus, we wanted to take care of the cars and their owners," said the MINI importer. The initiative was also explained by accident prevention: snow on the hood can get on the windshield, impair visibility or completely close the view.
Keywords: MINI | Promotion | Marketing | Minsk | Night | Cleaning | Snow