How Dolce&Gabbana conquered the Middle East

Dolce&Gabbana has released a collection of abayas and hijabs aimed at buyers from the Middle East. The hijab line, despite the apparent modesty of the attire, retained the sophistication of D&G - small decorative elements encrusted with precious stones, cocktail decorations traditional for the label, elegant black lace trim, large glasses and bags. For Muslim women who are passionate about luxury, this collection has definitely become an exciting discovery.

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And the point, most likely, is not so much in the love of designers for "oriental tales", but in financial gain. In terms of profit, the brand has really hit a goldmine. According to a Thomson Reuters report, Muslims spend about $300 billion annually on clothing and footwear.

Keywords: Middle east | Women | Muslims | Clothing | Hijab

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