Fans of johnny Depp buying perfume Dior in support of the actor
Famous actor johnny Depp is going through difficult times. Because of the history with his ex-wife and the protracted litigation in which he has failed to fully clear his name, Warner Bros. broke a contract with him to participate in the "Fantastic creatures 3".
But not all behave the same: for example, the luxury brand Dior has continued his collaboration with Depp, and released a new fragrance Sauvage. Sales skyrocketed.
Fans of the actor, who believe that he was accused of all sins is unfair, his ex-wife was not beaten and, on the contrary, an aggrieved party, praised the loyalty of Dior and rushed to buy the advertised Depp Cologne after shaving.
Depp advertises this cosmetic product since its launch in 2015. A new ad appeared last week in the TV channel Channel 4, after which the station received dozens of complaints from viewers who considered that he ought not to show in the ad the person indulging in violence against women.
However, a lot more people genuinely glad that the company Dior not began to do hasty conclusions and to cease cooperation with the actor.
Someone even wrote:
Dior is basically the only major brand that didn't turn from Depp and continued to work with him. Some marketing experts believe that this was done deliberately, on the principle of "any advertising is good advertising".
The website Cosmetify argues that the search queries "Dior Sauvage" on the Internet increased by 23 percent. Also this best selling men's fragrance shop The Fragrance Shop and one of the bestsellers in The Perfume Shop.
Keywords: Dior | Johnny Depp | Company | Fans