Famous brands that are called quite differently abroad
Surely, during trips abroad, you noticed on the shelves of stores products of brands suspiciously similar to what you are used to at home, but for some reason with a different name. Many companies in different countries call the same products differently.
Why is this being done? Sometimes this is due to the euphony and associative series of the name in a particular language. Sometimes, when entering a new market, a company discovers that a brand with that name already exists in this country, and is forced to rename its product. We invite you to find out which familiar trademarks are "disguised" on foreign shelves.
Burger King
The history of the Burger King snack chain dates back to 1954 in the USA. After the opening of the first restaurant, Burger King eateries began to spread all over the world. When the turn came to Australia, the company's management discovered that there was already such a brand here. I had to rename the brand to Hungry Jack's specifically for the Australians.
Axe
The Axe brand of Unilever Corporation was born in France, but in many countries this name has already been occupied by other products. From English, this name is completely translated as "axe". Well, who wants to spray their armpits with an axe? Therefore, in order to sell perfumes in Ireland, Great Britain, Australia, New Zealand and China, the brand was renamed Lynx, which translates from Latin as "lynx".
Danone
Spanish pharmacist Isaac Carasso founded the Danone brand, naming it after his son Daniel, who was called Danone in the family. But in the USA, these same yogurts are called Dannon, and this is not a mistake: the fact is that American consumers divided the original name into two words and pronounced it as "dan" and "one" ("danuan"). That is why the company's management decided to rename the brand for the American market, so that it would be easier for customers to pronounce it correctly.
Rexona
The Rexona brand, as well as Axe, belongs to Unilever Corporation. The manufacturer decided to name it differently in several countries. Therefore, the British know it as Sure, the Americans - as Degree, the Japanese - as Rexena, South Africans - as Shield.
Mr. Proper
The Mr. Clean brand, which is known in Russia as Mr. Proper, is a real record holder in the number of aliases. Almost every major market has its own name. Among others — Mr. Clean (USA, Canada), Meister Proper (Germany), Monsieur Propre (France), Maestro Limpio (Mexico and Latin America), Mastro Lindo (Italy). In the UK and Ireland, this is no mister, but just Flash ("lightning").
Blend-a-med
Procter Corporation & Gamble has been manufacturing a toothpaste called Crest since 1955. Blend-a-med it is called in Russia, Poland, Bulgaria, Ukraine, Germany and several other countries.
Dove
Dove chocolate is sold all over the world, but Brits, Indians and Egyptians know it as Galaxy.
Twix
The original name of this bar is Raider, it was put into production in the UK in 1967. After 12 years, the product appeared on the American market already under the Twix brand, but in many European countries you can still find it on the shelves under the name Raider.
Lay’s
Walkers chips appeared on the British market in 1948. Pepsi-Co Corporation, which produced chips under the Lay's brand, bought Walkers in 1989. After this takeover, the packaging of British chips changed the design, but they decided to keep the old name.
Keywords: Brand | Company | Corporation | Logos | Countries | Trade