Evolution of the Victoria's Secret Underwear Catalog

The Victoria's Secret underwear brand was founded in 1977 by a guy named Roy Raymond, who wanted to create a place where you could buy underwear for your wife without feeling like a pervert. A year later, Victoria's Secret became a real hit, and Raymond introduced mail orders. This is how the very first Victoria's Secret paper catalog appeared. We invite you to see how it has changed over the years and from what moment the Victoria's Secret angels became a byword.

The photographs in the first catalogues were stylized as Victorian boudoirs.

After a couple of years, the photos became softer and more romantic.

This model has suffering written on her face. Either from excessive thoughts about what is happening in the bedroom, or just from a migraine.

Models make a lot of mysterious eyes.

In 1982, the company changed owners, and the Victoria's Secret catalog began to look more like the pages of Cosmopolitan magazine with a large number of men with a bare torso and, as if by chance, here and there bare or emphasized nipples or other body parts.

It's Uma Thurman!

Bye guys! Hi, Tyra Banks and all the other angels!

By the early 2000s, the Victoria's Secret catalog was known not only for underwear, but also for swimwear and clothing. Here you could see all the available options for the most fashionable trends of the decade, from velour tracksuits in pastel colors to lace-up blouses with leopard print.

Keywords: History | Fashion | Models | Victoria's secret | Retro | Underwear | Then and now | 80s | 70s | Evolution | 90s | 18+

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