Gaining popularity since the 1990s, cosplay has become a part of world pop culture. Today it is especially popular in Asia in general and in Japan in particular.
And recently, the hashtag #1000000イーのオンとオフ, which can be translated as "cosplay on/off", is gaining popularity on Japanese Twitter. Under this hashtag, users share photos "before and after" of their cosplay reincarnations. And some of them are so unrecognizable that it looks like magic…
"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image"Cosplay on/off": Japanese show their photos before and after entering the image