A playful underwear advertisement from the 70s that you will want to see immediately
Long before the appearance of T-shirts with funny and witty inscriptions that flooded all markets, playful underwear was invented and released in the 1970s, which can confuse anyone. This lookbook was created by the famous British underwear designer Gary Walters.
In this copy of a newspaper clipping, Gary Walters poses against the background of his newest creations at the sportswear show in Dallas in 1979.
"Gary Walters from British Bulldog succeeds by writing daring things on underwear," says the caption to the designer's photo.
One can only hope that these panties with ambiguous prints and inscriptions can still be found on eBay. Such underwear will certainly bring a fresh stream into relations with the opposite sex!
Especially for our readers, we have translated the names of the models. In the lower right corner, the name uses a play on words: the model is called Supreme ruler, and a ruler is drawn, because ruler is translated from English as both "ruler" and "ruler".
Keywords: 70s | Underwear | Advertising campaign | Advertising photography | Retro | Underpants | Humor