A Chinese woman sold 100 Mini Cooper cars at a price of 42 thousand dollars in 5 minutes
China, as usual, is ahead of the whole planet. The number of Internet users in China has almost equaled the population of Europe. Therefore, it is not surprising that local bloggers can count on good sales when working effectively. And here's a fresh example: On July 22, fashion blogger from China Becky Li (黎贝卡) sold 100 Mini Cooper cars via the WeChat messenger. In just five minutes, she "made" $4.2 million.
(Total of 9 photos)
Buy a car via messenger? Why not. This is exactly the decision made by one hundred Chinese last Saturday, July 22. Perhaps there would have been more of them, but only a hundred exclusive Mini Cooper turquoise cars were put up for sale.
Chinese Becky Li (黎贝卡) runs her blog beckysfantasy.com with more than four million loyal and paying audience across the country. She is one of the main opinion leaders (key opinion leader, KOL) in modern China, she is listened to, she dictates trends and influences consumer behavior among the upper middle class.
The number of Internet users in China has almost equaled the population of Europe - there are now 731 million people here, that is 53.1% of the total number of inhabitants. 469 million people use Internet wallets in the country, 168 million use transport applications like Uber and Didi, and WeChat has been and remains the most popular application in China - 80% of Internet users sit here.
WeChat, or Weixin (Chinese for "little letter"), is an application developed by the Chinese company Tencent. It is located at the junction of a messenger and a social network and is successfully used as a business promotion tool. Today it is the largest payment system in China. Many firms that conduct market business in China and beyond use WeChat as a platform for development: here you can place your online store for free, conduct business directly, bypassing long official correspondence using traditional mail services, adjust all the nuances in real time, discuss working moments in group chats.
For Becky Lee, WeChat is the main channel for communicating with her 4 million audience. The girl's real name is Fang Yimin, once she worked in the field of political and film journalism, but now she has moved to a host of fashion bloggers promoting brands in networks. Her work is so effective that Chinese media have nicknamed her mai shen (买神) - —goddess of sales".
Becky Lee has already had a lot of successful experience in promoting and selling goods via WeChat: for example, in February of this year, she managed to sell $1.2 million worth of Givenchy Mini Horizon bags using messenger in 12 minutes.
But this time the blogger broke her own record: last Saturday, in just 5 minutes, she sold 100 Mini Cooper cars at a price of 285,000 yuan ($42,215) apiece. This is the first case of car sales by bloggers via messenger.
The payment system built into the WeChat application does not allow you to make a one-time transfer of 42 thousand, so everyone could make a deposit of $ 300, and then pay for the purchase from the dealer.
On May 4, 2017, the messenger's website was entered into the register of prohibited information of Roskomnadzor. Access was restricted in accordance with Article 5.4 of the Federal Law. Access to WeChat in Russia was restored on May 11, 2017, when the messenger began cooperation with the Russian authorities.
Keywords: Blogger | Money | China | Sales | Social networks