7 advertising campaigns with the stars, which brands came to regret
Not always is with celebrities it turns out successful. Here are examples which failed miserably (sometimes the fault of the celebrities themselves!).
Kim Kardashian and lollipops for weight loss
Anna Semenovich and drug for potency "Tongkat"
Cristiano Ronaldo and Nike
Helena Bonham Carter and Yardley cosmetics
Of course, after these words, the company terminated the contract with star.
Angelina Jolie and St. John
Kendall Jenner and Pepsi
The idea of the brand was the fact that the young generation lives by the principle "here and now", but the audience did not understand. Some decided that it was a call for protests, others joked, "Great. For a successful revolution we need Kendall Jenner and soda". In the end, Pepsi has removed the video from Youtube and apologized.
Ksenia Sobchak and hydrogen water
And in the summer subscribers laugh Xenia post about the benefits of hydrogen water.
The fact that science does not recognize the use of such water. Hydrogen is not an antioxidant, is present in any of the organic compounds and practically insoluble in water. Even if under pressure to enrich the water with hydrogen, he will leave her before the liquid is poured into a glass. Apparently, subscribers Sobchak about it knew, so the reaction was not long in coming:
"Maybe still water, Ksenia, you're sealed?";
"I also drink hydrogen water, but like all inhabitants of our planet... the people, the water already contains in its formula hydrogen. Water with an extra hydrogen molecule exist is H3O. Called heavy water, is extremely poisonous to humans and unstable in normal conditions. There are still H4O — deuterium. Is used to cool nuclear reactors".
Keywords: The failure of the advertising campaign | Fail