6 totally ingenious marketing examples that have worked for all of us
Pictolic found several examples of companies that used dodgy advertising to turn ordinary products and services into high-value products. However, we warn you: hide your wallet before reading, because you might be tempted to buy something!
6 PHOTOS
1. Taxi Mike.
Instead of printing posters about his company, Taxi Mike prints city guides for cafes, bars, and other entertainment venues. In other words, it talks about all the places Mike can take you around town - in his taxi, of course!
2. HBO.
To promote the third season of Game of Thrones, HBO had a large dragon shadow appearing in random places like magazine covers and newspaper pages. It was even projected onto buildings to make the effect more realistic.
3. Marlboro cigarettes.
At one time, Marlboro consumers learned to take cigarettes out of a cardboard box without taking them out of their pockets. This meant that other people did not see the brand of cigarettes. Therefore, the company developed cardboard boxes with flip-top lids that had to be pulled out of the pocket, which attracted attention to the brand.
4. Diapers.
One day, a chemical engineer named Victor Mills came up with a revolutionary idea while helping his daughter change diapers. He had to wash and dry the diapers to use them over and over again. This led him to the idea of disposable diapers and eventually Pampers was born.
5. Shaver's for men and women.
Advertisers researched the market and concluded that men and women apparently have different shopping habits, and women tend to spend more on beauty products. This is why most products that are identical in functionality but intended for use by different sexes often have different prices as well. And razors are just one example - this trend applies to almost every cosmetic product on the market.
6. Starbucks.
Once, a coffee shop positioned itself as "not Starbucks": it had different furniture, different music, a different atmosphere, and different service. What has Starbucks done with this competitor? He bought the company ... but didn't close it. Instead, he further enhanced the non-Starbucks vibe. This made the competition between rivals even stronger, attracting even more coffee lovers' money to the same company.
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