15 horrifying advertising campaigns, the existence of which is hard to believe
Advertising needs to be memorable regardless of what you have to sell. Companies annually spend billions of dollars on promotion, designed to "cling" to the target audience, to be informative, to promote the brand and make it recognizable. But increasingly, we witness, as attempts to stand out from the crowd of competitors lead to the emergence of advertising campaigns, which only cause irritation and shame.
15 pathetic parody on marketing, which will be discussed further, has left a dark stain on the reputation of those who were involved in their creation, reduced sales volumes and made don Draper roll over in his grave.
Advertising Dockers khaki pants — a tiny rectangle, dotted with pompous text.
Right! To hell with modern society with equal rights for women, who no longer need the permission of men to enter the building! Where did these eaters of salads refusing a real "man's" food that will clog arteries and kill them for 52 years? And all these feminists with their latte! From the text and oozes contempt, and he is anything but the main thing — the desire to buy pants.
Seeing a new console, a creepy doll in the is hysterically laughing and crying.
Campaign 2007 is more like a promotional video of the Playstation 3 and the teaser of the new film by Lars von Trier. Scary doll-baby is sitting in a white room, where nothing but set-top boxes, and the sound design plays eerie music similar to the soundtrack to the nightmares. The doll starts laughing hysterically, then crying, but the tears returned to his eyes. "What was that?" — the question arises after viewing.
It's not even an intriguing teaser that was shown a couple of times and forgotten. No, this was the main advertising campaign by Sony for the PS3. The company later explained that meant: Playstation is a console so powerful that the infant experiences the widest range of emotions when she sees it. But no one understood it, the average viewer perceived the movie as another pilot project in the field of contemporary art or a new version of the video from the ring. Witness this masterpiece spent a lot of sleepless nights, and the beginning of sales of the console there was nothing to do with it.
The provocative slogan, "Double cheeseburger? I would vdul! Menu 1 dollar for me."
Apparently, no one at McDonald's this is not attended to before release advertising in 2005. She appeared online and consisted of three banners with the words of a teenager: "Double a cheeseburger? I'd hit it". The last expression can be translated into Russian as "I'd tap that", which is a well-known euphemism for "I want to have sex." And this is the is the largest fast food chains in the world, and not just another part of the "American pie"!
Fetid spread in the magazine Nintendo Power, the meaning of which is incomprehensible so far.
On the back of a now forgotten magazine Nintendo Power is the words: "Because this game stinks". In the middle was a strip that when the friction really stank. The brave souls who dared to RUB, the whole magazine was dirty the smell of skunk, smoked in the fire.
Who is it supposed to attract? According to Nintendo, the average gamer only wants to smell sweaty shorts? The advertising campaign has definitely managed to stand out from the rest, but not in a good way.
The company LifeLock provides services for the protection of personal data. That may have to it is better than the Executive Director, publicly disclosing the present my social security number? Company, you see, is so good that Todd Davis is free to publish any personal information! "Yeah, that's my social security number, reads the banner. No, I'm not crazy. Just trust our system."
In 2011, the employees of the company Dr. Pepper found that men ignore diet drinks, perceiving them as female, the result of which was running poorly thought-out is a soda that contains 10 calories. In the TV clip brutal macho on the run explodes all around like an action hero, and then says to the camera: "Hey, young ladies! Like the movie? Of course not, because it is for men".
Rebel is mayonnaise: "We are Miracle Whip and we're not going to turn down the sound."
This attempt to appeal to a young audience backfired and has caused nothing but laughter. When Stephen Colbert made a parody of this ad, Kraft responded to public insults and a statement about their own superiority. To speak badly about my favorite comic of young people trying to establish contact with her — worse than you can imagine!
Bad Billboard company JC Penny.
It turned out that no member of the JC Penny did not notice: the kettle has a striking resemblance to Adolf Hitler — spout with bell show gesture "Sieg Heil", the lid is topped with a "mustache", and the handle follows the contours of the hairstyles of the dictator. Close to it is not so noticeable, but when you look at a Billboard from a distance we can clearly see the image of Hitler. When you consider that billboards and is intended to look at them from a distance and in passing, but came out good.
It was hardly intentional, but the company JC Penny overwhelmed with complaints, so advertising had to be removed. The same dummies were quickly sold out in online stores, so it is possible that this is all a clever marketing ploy.
A biography of Malala yousafzai used for advertising mattresses.
The worst thing is that this is not just some abstract child, a well-known human rights activist in the field of education Malala yousafzai, who was seriously injured by Taliban extremists when she was 14 years old, but managed to recover your health and continue the work of becoming the youngest ever winner of the Nobel prize. Ogilvy & Mather — is issued the company decided to draw an analogy between the resilient properties of the mattress and a biography of the girl, not thinking that a wounded child — not the best way for advertising. Is it possible to be more disrespectful than to use a terrible moment in the life of a real person to promote the product?
The company said it is conducting an investigation, making it look like such a mistake — the work of pranksters-hackers, although in reality advertisement could not appear without the approval of the leadership.
The company Levi's believes that this image presents all the possible types of the female figure.
And here and there. Under the slogan, screaming about "all shapes and sizes", depicts three slim girls. In most variants of this advertisement between their body types is not the slightest difference. I wonder how this should represent the diversity of female figures? Under the "all sizes" refers XXS, XS and S? In another version of the girls lined up one behind the other, whereby it becomes clear that the weight they have different — plus or minus two pounds. Although the Levi's one can buy jeans any size, for an advertising campaign about it do not guess. It is based on a good idea, but the execution leaves much to be desired.
Conditions of the competition "What I want to do before you die" from the airline responsible for the death of 500 passengers.
The same incorrect label that promises the consumer a full of adventures night.
To get drunk and not to understand the word "no"? It is assumed that you will try new things, but this is not the first Association that comes to mind. Anheuser-Bush, quickly removed the slogan from bottles, apologizing and admitting: "With a new inscription, we got a little excited". Oh really?
The mysterious word on the letter N, which you cannot say is "no", not thinking Americans.
Many were offended, and Renault stopped using the slogan, saying that it was a misunderstanding. Can anyone remember the word "no" ever before was replaced by the euphemism "the n-word N"? The company knew what the reaction of people, and she deliberately drew the attention of using deceptive tactics to force consumers to read the whole text. It was no oversight, but a deliberate and offensive use of the caller's negative associations of the word in the sale of machinery.
The inscription, "Dad, I'm gay" in the form of bullets, threatening a porcelain heart.
In 2013, the manufacturer of Flora margarine has decided to focus on the usefulness of their product, the result of which appeared horribly incorrect advertising. Her words "Dad, I'm gay" is depicted in the shape of a bullet flying towards a porcelain heart, and beneath this is located the following slogan: "Today you will need a strong heart." The creators really think that to know about the orientation of the son is like to get shot in the heart?
Flora claims not to have approved the ad and it has developed a third-party organization. But it's hard to believe that the entire leadership had their hands tied in this matter. The managing Director of the organization that released the ad, apologized for the "unintentional insults". That's just how they can be unintentional, if another interpretation (also homophobic) for the advertising just doesn't exist?
Creating a good advertising campaign is complex and creative task. The perpetrators collected above incidents, it seems, do not think so. The only way to make advertising better — to collect and analyze admitted to her mistakes. The selection can be seen as bad advice to a novice marketer with the desire to avoid these blunders.
Keywords: Marketing | Bad advertising campaign | Shame