"Walk on water": Jesus Christ collage sneakers with a sole filled with water from Jordan

Jesus Shoes Sneakers ("Jesus Shoes") from the American company MSCHF, the pontiff himself could have dressed for a morning run. They are very stylish and comfortable, decorated with crucifixes, but their main "trick" is a sole filled with water from the Jordan River, sacred to Christians.

The Jesus Shoes model is based on the popular Nike Air Max 97 sneakers, one of the features of which is a hollow bubble sole. It was into it that the manufacturer poured water from the Jordan, having previously consecrated it. It turned out to be a stylish and very highly spiritual product aimed at the most devout, but not the poorest consumers.

The first batch of shoes, in the amount of 24 pairs, was sold out through the StockX online service. "Jesus Shoes" appeared on the website in the retail sales section on October 8 at 11 o'clock and a few minutes later the whole series was implemented. The result is impressive when you consider that the price of shoes was $ 3,000 per pair.

MSCHF was inspired by the success and decided to post new batches of shoes on StockX at 11 am every second and fourth Tuesday of the month. The success of Jesus Shoes was largely facilitated by a small advertising campaign, during which 6 pairs of sneakers were distributed to popular YouTube bloggers for reviews, and one was presented to rapper A$AP Rocky.

The advertisement for the new sneakers on the manufacturer's website reads: "Walk on the water" 

Nike, the manufacturer of the legendary Air Max 97, immediately disavowed the unusual project, stating that the sneakers were purchased in a retail store and the buyer upgraded them at his discretion. MSCHF is happy to comment on their success in interviews with various publications and TV channels, as they are not at all against advertising their know-how.

The company's commercial director, Daniel Greenberg, told reporters that the water for the sneakers was brought from Israel by his friend, who also consecrated it in Jerusalem. In addition, Greenberg admitted that initially the purpose of creating such sports shoes was a joke — the company wanted to make fun of the culture of collaborations.

The joke turned out to be quite profitable and, apparently, the company will now be engaged in the production of "Jesus Shoes" quite seriously. The reaction of believers to such a business of a company with Jewish roots is still unknown. It remains to be hoped that a religious scandal will not arise around the new sneakers, as in the case of the Nike Air Max 270, which Muslims considered insulting Islam.