Vintage aliens and dinosaurs in the new crazy Gucci ad

Vintage aliens and dinosaurs in the new crazy Gucci ad

Categories: Fashion

Fashion house Gucci has shot an unusual advertising campaign to promote the new autumn-winter collection: its main characters are dinosaurs, robots, gorillas and humanoids, and the time of action is the middle of the last century. The photos and videos were taken by Glen Lachford, and the creative director was Alessandro Michele.

(19 photos in total)

Vintage aliens and dinosaurs in the new crazy Gucci ad Source: Cultura Inquieta

Posted by Gucci (@gucci) Apr 20, 2017 at 2:52 PDT

Posted by Gucci (@gucci)

The video was captioned with the words: "Alien. Age: Unknown. Place of origin: Unknown. Who does he obey? You know, you can't just find out."

Vintage aliens and dinosaurs in the new crazy Gucci ad

Then a video was released about the casting for the campaign, after which a student of the British University Central Saint Martins accused Alessandro Michele of plagiarism. He said that the characters of the video were copied from his drawings, but the creative director of the fashion house called it a coincidence.

Vintage aliens and dinosaurs in the new crazy Gucci ad

In July, the brand showed a finished shoot stylized as science fiction films of the 1950s and 1960s.

Vintage aliens and dinosaurs in the new crazy Gucci ad

The advertising campaign is inspired by films such as The Creature from the Black Lagoon in 1954 and The Forbidden Planet in 1956.

Vintage aliens and dinosaurs in the new crazy Gucci ad

The characters act in a variety of scenery — from a spaceship to an alien desert.

Vintage aliens and dinosaurs in the new crazy Gucci ad

In one shot, they even fight a dinosaur.

Vintage aliens and dinosaurs in the new crazy Gucci ad

In addition to photographing, Lachford shot a video where the characters shoot from the cannons of spaceships and wander around distant planets.

Vintage aliens and dinosaurs in the new crazy Gucci ad

Vintage aliens and dinosaurs in the new crazy Gucci ad

Vintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci adVintage aliens and dinosaurs in the new crazy Gucci ad

Vintage aliens and dinosaurs in the new crazy Gucci ad

Keywords: Vintage | Aliens | Advertising campaign | Retro | Fiction

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