The reverse side of the fashion that hides the catwalk

The reverse side of the fashion that hides the catwalk

Categories: Fashion | Photo project

We see only the tip of the iceberg. All that allow us the creators of the beauty industry, — minute ready "pictures," a perfect image in perfect conditions — stunning model in her way nothing to complain about. It seems that she was born.

Backstage is a different energy. This is almost battlefield — with small imperfections, inaccuracies. And its aesthetics are no less important than the aesthetics of the show. Photographer Matt lever takes you behind the scenes of fashion shows for almost 20 years. During this time he has seen it all — thorough, seemingly chaotic process of preparation, every tragedy and every victory. In his photography those on the catwalk looks like a creature from another world, is a common girls: they laugh, fool around, worried and tired.

The reverse side of the fashion that hides the catwalk

The reverse side of the fashion that hides the catwalk

Dolce & Gabbana Alta Moda, January 2003.

The reverse side of the fashion that hides the catwalk

Anya Hindmarch, autumn / winter 2015.

The reverse side of the fashion that hides the catwalk

Fendi, fall-winter 2014.

The reverse side of the fashion that hides the catwalk

Anna Sui spring-summer 2008. Agness Deyn in the heyday of her modeling career well before in cinema.

The reverse side of the fashion that hides the catwalk

Jean Paul Gaultier spring-summer 2014. Karlie Kloss enters the dressing room.

The reverse side of the fashion that hides the catwalk

Peter Pilotto spring-summer 2010.

The reverse side of the fashion that hides the catwalk

Dolce & Gabbana Alta Moda, July 2012.

The reverse side of the fashion that hides the catwalk

Sonia Rykiel spring-summer 2010.

The reverse side of the fashion that hides the catwalk

Balmain, spring-summer 2011.

The reverse side of the fashion that hides the catwalk

Gareth Pugh fall-winter 2014

The reverse side of the fashion that hides the catwalk

Sonia Rykiel spring-summer 2012.

The reverse side of the fashion that hides the catwalk

Alexander McQueen, spring-summer 2013.

The reverse side of the fashion that hides the catwalk

Josh Goot spring / summer 2009.

Keywords: Fashion | Backstage | Runway | Photography

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