Sleepers in the IKEA store

No, no, this is not an advertising campaign. Believe it or not, these people in the photos are actually sleeping on the furniture on display in the IKEA store. And it was in China: Kevin Fryer first came to IKEA for shopping, and since he is a photographer, the camera is always with him. Do you think he filmed these sleeping people for days? Wrong, all these dormouses were filmed in the same store, on the same day. Since this is one of the largest IKEA stores in the world, both the furniture and the customers sleeping sweetly on it were enough for a whole photo essay. Would you be able to sleep like this in a store?

(Total 16 photos)

1. According to the photographer, sleeping people were everywhere you could lie down. It was hard not to notice them. (Photo: Kevin Frayer)

2. Moreover, the sleepyheads did not bother anyone, the visitors in the store did not feel any discomfort at all. (Photo: Kevin Frayer)

3. Advertising call in action: "Try before you buy." (Photo: Kevin Frayer)

4. “I didn't mean to make fun of these sleeping people. I just wanted to show how strong public trust is in China,” Kevin said. But it turned out really funny. (Photo: Kevin Frayer)

5. The IKEA store in China not only does not prohibit, but, on the contrary, invites visitors to take a nap on the exhibited furniture with the help of special signs. (Photo: Kevin Frayer)

6. “I myself would like to try, but I don’t know if I can find a free place somewhere,” said the author of the photo essay. (Photo: Kevin Frayer)

7. Most of all, the author was surprised at how these people even managed to fall asleep in such a busy place. (Photo: Kevin Frayer)

8. A little about the author: Kevin Frayer was born in 1973 in Canada. (Photo: Kevin Frayer)

9. Kevin started his career in the local media, and made his first commission as a photojournalist back in Yugoslavia. (Photo: Kevin Frayer)

10. Kevin's track record includes many military photo reports from hot spots: the Gaza Strip, Afghanistan, Lebanon. (Photo: Kevin Frayer)

11. Kevin Frayer was a two-time finalist for the prestigious Pulitzer Prize in the Breaking News category and also won the 2009 World Press Photo award. (Photo: Kevin Frayer)

12. Kevin currently lives in China with his wife Janis and son named Jetsun. (Photo: Kevin Frayer)

13. The photographer also has a pet dog Uma and three "refugee cats". (Photo: Kevin Frayer)

14. Kevin collaborates with Getty Images. (Photo: Kevin Frayer)

15. Kevin loves photography, but, as he wrote about himself on his website, he prefers big mountains and would like to be in Chamonix - a resort for skiers and snowboarders. (Photo: Kevin Frayer)

16. His work can be found at kevinfrayer.com. (Photo: Kevin Frayer)